Decoding Modern Consumer Societies

This book illustrates and explains the key concepts of business data analytics from scratch, tackling the day-to-day challenges of a business data analyst. It provides you with all the professional tools you need to predict online shop sales, to conduct A/B tests on marketing campaigns, to generate automated reports with PowerPoint, to extract datasets from Wikipedia, and to create interactive analytics Web apps. Alongside these practical projects, this book provides hands-on coding exercises, case studies, the essential programming tools and the CRISP-DM framework which you'll need to kickstart your career in business data analytics.The different chapters prioritize practical understanding over mathematical theory, using realistic business data and challenges of the Junglivet Whisky Company to intuitively grasp key concepts and ideas. Designed for beginners and intermediates, this book guides you from business data analytics fundamentals to advanced techniques, covering a large number

This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An

The book focusses on the enforcement of consumer law in order to identify commonalities and best practices across nations. It is composed of twenty-eight contributions from national rapporteurs

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing re

This unique collection synthesizes insights and evidence from innovators in consumer informatics and highlights the technical, behavioral, social, and policy issues driving digital health today and in

This book uses case studies to highlight the environmental water footprints in the agricultural and livestock farming sector, and those of consumer products. Water conservation is a major element of e

This book explores current developments in transnational commercial and consumer law. It features essays written by leading experts, many of who have taken part in the negotiation and formulation of t

This book explores consumer protection in the major financial markets in the world and provides an international comparison among the countries of different cultural background and economic developmen

This book compares the wellbeing of older Russian adults in the EU, USA, China, Japan, and Russia. Through providing a general overview of population ageing, social, economic and IT-literacy among older Russian adults, it fills the gap in quality of life research in developing and transition societies. The topic is revealed in the context of the modern elderly’s changing identity, their life plans, and intergenerational relations. The connection between ageism and sexism are identified and interpreted, thereby using comparative materials on different countries. The book discusses the issue of educating the elderly in a new direction—namely, the use of ICTs. It also presents the result of studies on pension reform discussions over social networks, which illuminate the social response to the political, social, and economic agenda. As such this book will be a valuable read to researchers specialized in aging, gender studies, quality of life studies, Russian studies, ICT adoption stu

This book stimulates discussions on cultural and educational exchanges between rival states and societies, raises awareness of the potential positive and negative impacts of such exchanges, and serves

This book documents the effects of natural hazards on coastal ecosystems in detail. The sea is an indispensable component of the Earth system, and human societies obtain many goods and services from t

The rapidly growing developments in medicine and science in the last few decades has evoked a greater need for modern institutions, with modern medicine, advanced technologies, and cutting edge resear

This Dictionary analyses the ways in which the statuses of European citizens are profoundly affected by EU law. The study of one’s particular status (as a worker, consumer, family member, citizen, etc

Adopting an interdisciplinary perspective, this volume explores the reality of the principle of human dignity – a core value which is increasingly invoked in our societies and legal systems. This book

This unique volume focuses on Egypt’s conventional water resources and the main water consumer: Egypt’s agriculture. It provides an up-to-date overview and the latest research findings, and covers the

The idea of the Good Life – of what constitutes human thriving, is, implicitly, the foundation and justification of the law. The law exists to hold societies together; to hold in tension the rights of

This textbook describes the broadening methodology spectrum of psychological measurement in order to meet the statistical needs of a modern psychologist. The way statistics is used, and maybe even per

This volume contains essays that examine infinity in early modern philosophy. The essays not only consider the ways that key figures viewed the concept. They also detail how these different beliefs ab

This book reviews the current practices of traditional musics in various cultures of all continents, and examines the impact and significance of traditional musics in the modern world. A diverse group

The current textbook has been written as a help to medical / health professionals and students for the study of modern Bayesian statistics, where posterior and prior odds have been replaced with poste

This book critically discusses the role of technology for counter-terrorism in general, and for securing our vulnerable open societies in particular. It is set against the backdrop of the terrorist th

This book presents recent advances in the field of geomaterial and waste management. With high urbanization rates, advancement in technologies, and changes in consumer behavior, wastes generated throu

This book presents an international review of the principle new post-modern narrative interventions in Guidance and Career Counseling. With contributions from the most important scholars in the field

This book demonstrates how traditional knowledge can be connected to the modern world. Human knowledge of housing, health and agriculture dates back thousands of years, with old wisdom developing and

This book examines the development of Chinese translation practice in relation to the rise of ideas of modern selfhood in China from the 1890s to the 1920s. The key translations produced by late Qing

This textbook provides an accessible account of the history of abstract algebra, tracing a range of topics in modern algebra and number theory back to their modest presence in the seventeenth and eigh