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Communication Research Methods

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傳播研究方法
90 折
出版日:2010/09/01 作者:陳國明; 彭文正; 葉銀嬌; 安然  出版社:威仕曼文化  裝訂:平裝
《傳播研究方法》是華人社會第一本由身居台灣、中國大陸、與美國的四位華人傳播學者共同書寫,可算是目前華人傳播學界最為完善的傳播研究方法教科書。本書內容包含了奠基篇、設計篇、方法篇、與統計篇四大部份,除了研究方法本身,也涵蓋了方法學與方法論的基本原理和論述,並詳細地說明了統計分析的原則與操作法;舉例方面,也都能從華人社會的角度出發,以配合華人的閱讀。整合起來,可讓讀者在井然有序的編排與精簡扼要的解說情
優惠價: 9 540
庫存:1
Health Intervention Research ― Understanding Research Design and Methods
90 折
出版日:2014/12/13 作者:Souraya Sidani  出版社:SAGE Publications UK  裝訂:平裝
Designed to equip those doing research with the knowledge and tools they need to inform their methodological decisions when planning and conducting studies, this book describes both commonly used meth
優惠價: 9 3132
庫存:1
Research Methods in Accounting
75 折
出版日:2011/03/04 作者:Malcolm Smith  出版社:SAGE Publications UK  裝訂:平裝
This updated and expanded Second Edition of Research Methods in Accounting continues to provide a practical and accessible overview of the conduct of applied research studies in accounting. Retaining
優惠價: 75 2160
庫存:1
Phenomenology of Practice: Meaning-Giving Methods in Phenomenological Research and Writing
90 折
出版日:2023/06/08 作者:Max Van Manen  出版社:Routledge  裝訂:平裝
優惠價: 9 2472
庫存:1
Artificial Communication
滿額折
出版日:2022/04/05 作者:Elena Esposito  出版社:Mit Pr  裝訂:精裝
A proposal that we think about digital technologies such as machine learning not in terms of artificial intelligence but as artificial communication. Algorithms that work with deep learning and big data are getting so much better at doing so many things that it makes us uncomfortable. How can a device know what our favorite songs are, or what we should write in an email? Have machines become too smart? In Artificial Communication, Elena Esposito argues that drawing this sort of analogy between algorithms and human intelligence is misleading. If machines contribute to social intelligence, it will not be because they have learned how to think like us but because we have learned how to communicate with them. Esposito proposes that we think of “smart” machines not in terms of artificial intelligence but as artificial communication. To do this, we need a concept of communication that can take into account the possibility that a communication partner may not be a human being but an algor
優惠價: 79 839
庫存:2
Introduction To Taiwan Biodiversity Research Institute
滿額折
出版日:2024/12/01 作者:Ya-Fen Tsai  出版社:農業部生物多樣性研究所  裝訂:平裝
臺灣的自然環境及生存其間的繽紛生命,與島嶼上居住的所有人們,交織成一張綿密的生命網絡,形成環環相扣的命運共同體,需要廣泛謹慎地保護其完整性。在環境、生物與人的相互影響下,生物多樣性保育工作已非單純的科學問題,需要的是全面的思考與整合性的作為。農業部生物多樣性研究所身為政府專責機構,必當責無旁貸地肩負使命、全力以赴,以最大的熱情、創新的作為與堅定的意志,在這個關鍵的時代,成就關鍵的改變。
優惠價: 9 180
庫存:5
永續家庭聯絡簿 Communication Book
滿額折
出版日:2024/02/01 作者:恆好玩永續行動平台  出版社:三人恆好有限公司  裝訂:平裝
◎透過永續家庭聯絡簿逐步建立永續概念,讓永續教育向下扎根。◎代理經銷 白象文化儘管各校特色教育逐步開展、不少學校努力讓孩子從校園種植開始認識大自然,但日常生活中、公園裡、校門口、更多在家門口的大自然,需要引發孩子們的興趣,從中建立對自然的熱愛。有鑑於此,⟪永續家庭連絡簿⟫期盼在每日使用聯絡簿過程,潛移默化將台灣常見的動植物透過圖像與擬人化的過程讓家長孩子認識,成為讓孩子認識生物多樣性、乃至於關注氣候行動的美好且重要的開始。
優惠價: 1 60
庫存:1
出版日:2022/10/27 作者:Joseph George Coffin  出版社:LEGARE STREET PR  裝訂:精裝
優惠價: 1 1737
庫存:1
CLA 3.0: THIRTY YEARS OF TRANSFORMATIVE RESEARCH
滿額折
出版日:2022/09/01 作者:Sohail Inayatullah; Ivana Milojevic; John Sweeney; and Ralph Mercer  出版社:淡江大學出版中心  裝訂:平裝
In 1992, while presenting at the World Futures Studies Federation course on International Development, I shifted my lecture from the typical rehearsed presentation on factors explaining maldevelopment to a real time unpacking/deconstruction of transportation futures. As I, we, worked through the analysis, alternatives organically emerged. The four levels were: first, the problem or the litany – congestion and pollution. Second the causes: too many cars and desire for more cars, rising incomes, traditional infrastructure that was not car flow friendly, among other factors. Third, the Big City outlook, westernization, and the "Los Angelization" of the planet. And fourth, West is best with cars as freedom, as individuality. We understood that the government would take a technical approach of creating flyovers and not the deeper required to rethink centre-periphery relations – to decentralize - to reimagine Bangkok as a walkable and green city. This led to a discussion on not just in
優惠價: 5 300
庫存:3
Making Our Research Useful:Case Studies In The Utilization Of Anthropological Knowledge
90 折
出版日:2021/04/02 作者:John van Willigen  出版社:Routledge UK  裝訂:平裝
This book presents case studies that address how to improve the use of applied or policy research done by anthropologists. It documents the applications of anthropology and in so doing, improves pract
優惠價: 9 2267
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Qualitative Research
90 折
出版日:2021/01/09 作者:Silverman  出版社:SAGE Publications UK  裝訂:平裝
優惠價: 9 2807
庫存:1
出版日:2020/05/09 作者:Tim Watson (EDT)  出版社:Elsevier Science Health Science  裝訂:平裝
優惠價: 1 4197
庫存:1
The Design Thinking Toolbox: A Guide To Mastering The Most Popular And Valuable Innovation Methods
滿額折
出版日:2020/03/25 作者:Lewrick  出版社:John Wiley & Sons Inc  裝訂:平裝
How to use the Design Thinking Tools A practical guide to make innovation happen The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on
優惠價: 9 1265
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The Evolving Landscape of Media and Communication in Hong Kong
滿額折
出版日:2018/11/01 作者:Yu HUANG; Yunya SONG  出版社:香港城市大學出版社  裝訂:平裝
Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public
優惠價: 79 845
庫存:5
Visual Communication Design ─ An Introduction to Design Concepts in Everyday Experience
70 折
出版日:2017/10/05 作者:Meredith Davis; Jamer Hunt  出版社:Ava Pub Sa  裝訂:平裝
Where do design principles come from? Are they abstract “rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives
優惠價: 7 1269
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Research Strategies ─ Finding Your Way Through the Information Fog
75 折
出版日:2017/04/05 作者:William Badke  出版社:Iuniverse Inc  裝訂:平裝
優惠價: 75 598
庫存:1
Strong Medicine ― Creating Incentives for Pharmaceutical Research on Neglected Diseases
90 折
出版日:2016/05/31 作者:Michael Kremer; Rachel Glennerster  出版社:Princeton Univ Pr  裝訂:平裝
Millions of people in the third world die from diseases that are rare in the first world--diseases like malaria, tuberculosis, and schistosomiasis. AIDS, which is now usually treated in rich countries
優惠價: 9 887
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Sexuality Counseling ─ Theory, Research, and Practice
75 折
出版日:2016/03/02 作者:Christine E. Murray; Amber L. Pope; Benjamin T. Willis  出版社:SAGE Publications UK  裝訂:平裝
Sexuality Counseling: Theory, Research, and Practice is a core text for courses on sexuality counseling or sex therapy found in many counseling programs, particularly marriage and family therapy progr
優惠價: 75 5130
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Research Handbook on Crisis Management in the Banking Sector
75 折
出版日:2015/12/15 作者:Matthias Haentjens; Bob Wessels  出版社:Edward Elgar UK  裝訂:精裝
In this book, editors Matthias Haentjens and Bob Wessels present readers with a research handbook on the rules governing bank insolvency. The collected selections that make up the main body of the tex
優惠價: 75 12442
庫存:1
The Sage Encyclopedia of Stem Cell Research (2nd Edition)
75 折
出版日:2015/08/27 作者:Eric E. Bouhassira (EDT)  出版社:SAGE Publications UK  裝訂:精裝
The SAGE Encyclopedia of Stem Cell Research, Second Editionis filled with new procedures and exciting medical breakthroughs, including executive orders from the Obama administration reversing barriers
優惠價: 75 26400
庫存:1
Statistical Design and Analysis of Clinical Trials ─ Principles and Methods
90 折
出版日:2015/08/27 作者:Weichung Joe Shih; Joseph Aisner  出版社:Taylor & Francis  裝訂:精裝
Statistical Design and Analysis of Clinical Trials: Principles and Methods concentrates on the biostatistics component of clinical trials. Developed from the authors’ courses taught to public health a
優惠價: 9 3685
庫存:1
Autobiography - Biography - Narration ― Research Practice for Biographical Perspectives
66 折
出版日:2014/09/01 作者:Marcin Kafar; Monika Modrzejewska-swigulska  出版社:Columbia Univ Pr  裝訂:平裝
The articles that make up this volume are related to the multidimensional aspects of the narrative- biographical research. Individual authors, positioning themselves between their source areas of know
優惠價: 66 1053
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Soundscape Ecology ― Principles, Patterns, Methods and Applications
75 折
出版日:2013/12/31 作者:Almo Farina  出版社:Springer Verlag  裝訂:精裝
Soundscape Ecology represents a new branch of ecology and it is the result of the integration of different disciplines like Landscape ecology, Bioacoustics, Acoustic ecology, Biosemiotics, etc. The so
優惠價: 75 5617
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Action Research ─ Principles and Practice
75 折
出版日:2013/01/26 作者:Jean McNiff  出版社:Taylor & Francis  裝訂:平裝
Since its first publication, Action Research: Principles and Practice has become a key text in its field. This new updated edition clearly describes and explains the practices of action research and i
優惠價: 75 2024
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Reliability in Scientific Research
75 折
出版日:2011/03/31 作者:I. R. Walker  出版社:Cambridge Univ Pr  裝訂:精裝
Covering many techniques widely used in research, this book will help researchers in the physical sciences and engineering solve troublesome - and potentially very time consuming - problems in their work. The book deals with technical difficulties that often arise unexpectedly during the use of various common experimental methods, as well as with human error. It provides preventive measures and solutions for such problems, thereby saving valuable time for researchers. Some of the topics covered are: sudden leaks in vacuum systems, electromagnetic interference in electronic instruments, vibrations in sensitive equipment, and bugs in computer software. The book also discusses mistakes in mathematical calculations, and pitfalls in designing and carrying out experiments. Each chapter contains a summary of its key points, to give a quick overview of important potential problems and their solutions in a given area.
優惠價: 75 2260
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The Instructional Design Knowledge Base: Theory, Research, and Practice
75 折
出版日:2010/11/12 作者:RITA C. RICHEY; JAMES D. KLEIN; MONICA W. TRACEY  出版社:Routledge UK  裝訂:平裝
The Instructional Design Knowledge Base: Theory, Research and Practice provides ID professionals and students at all levels with a comprehensive exploration of the theories and research that serve as
優惠價: 75 2339
庫存:1
Minipigs in Biomedical Research 2010(英文版DVD-網路養豬系列4)
滿額折
出版日:2010/11/01 作者:賴永裕; 吳明哲; 朱賢斌; 林錫璋; 陳坤照  出版社:行政院農業委員會特有生物研究保  裝訂:平裝
Taiwan Livestock Research Institute has seven stations to conserve native farm animals for biodiversity research. Mini-pig genetic resources has been conserved and established to promote the laborator
優惠價: 85 85
庫存:1
Science Research Writing: A Guide for Non-Native Speakers of English
滿額折
出版日:2010/01/30 作者:Hilary Glasman-deal  出版社:World Scientific Pub Co Inc  裝訂:精裝
This book is designed to enable non-native English speakers to write science research for publication in English. It is a practical, user-friendly book intended as a fast, do-it-yourself guide for th
優惠價: 9 1775
庫存:1
The Communication Problem Solver: Simple Tools and Techniques for Busy Managers
90 折
出版日:2009/11/01 作者:CARROLL  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
The book shows readers how to: Set clear expectations Ask questions that will help them uncover the facts, meet business objectives, and preserve relationships Sharpen listening skills to gras
優惠價: 9 810
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Research in Scientific Feng Shui and the Built Environment
滿額折
出版日:2009/02/01 作者:Michael MAK; Albert T SO  出版社:香港城市大學出版社  裝訂:平裝
Feng Shui practice has become an important reference for the planning and design of buildings, monuments and even entire cities. In fact Feng Shui is an evolved study of the natural and built environm
優惠價: 79 616
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Social Work Research For Social Justice
90 折
出版日:2008/07/08 作者:Beth Humphries  出版社:Palgrave Macmillan  裝訂:平裝
Evidence-based practice has become a mantra for the public services. Students of social work need to understand the contribution of research, as part of this evidence base, to effective practice. This
優惠價: 9 2373
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Two-way Communication the art of movana chen編織.對話
滿額折
出版日:2008/04/01 作者:陳麗雲  出版社:KUBRICK  裝訂:平裝
本書主旨在於「拆解」和「重組」這些雜誌碎條,從而給予這些「雜誌衣裳」一個意義和內容。人體是帶有一種裝載和將社會具體化的象徵意義的,它也是一種將我們的身體輪廓變成表達我們的思想和行為的溝通語言,從社會跨越個體也代表了個人的特性。
優惠價: 79 537
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Fighting Stress:Reviews of Meditation Research
滿額折
出版日:2008/01/01 出版社:ACEM  裝訂:平裝
雖然適度的壓力可能是對我們有好處的,嚴重或長期的壓力是一種健康的危害。它降低了我們的福祉和一些疾病的風險增加,抑鬱症,心臟攻擊。 在現代社會,冥想和瑜伽是最廣泛使用的補救措施的壓力。在這本書中,研究人員和醫療保健專業人士的親身經歷安泰經管學院冥想本評論當前冥想研究。 有些文章的重點明確放在安泰經管學院沉思,而其他人有一個廣泛的,一般範圍。這本書提供方便的信息科學的研究可以告訴我們沉思的影響。
優惠價: 9 522
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Brands Laid Bare: Using Market Research For Evidence-Based Brand Management
50 折
出版日:2005/04/01 作者:Kevin Ford  出版社:JOHN WILEY & SONS;LTD  裝訂:精裝
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer,
優惠價: 5 1330
庫存:1
Language Matters: Communication, Culture
滿額折
出版日:2004/04/01 出版社:香港城市大學出版社  裝訂:平裝
Language matters greatly in almost every aspect of human behaviour and experience. Neurally and culturally humans are powerfully equipped to acquire language and use it for a variety of cognitive and
優惠價: 79 647
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Between Parent and Child ─ The Bestselling Classic That Revolutionized Parent-Child Communication
66 折
出版日:2003/07/01 作者:Dr. Haim G Ginott; Alice Ginott (EDT); H. Wallace Goddard (EDT)  出版社:Random House Inc  裝訂:平裝
Over the past thirty-five years, Between Parent and Child has helped millions of parents around the world strengthen their relationships with their children. Written by renowned psychologist Dr. Haim
優惠價: 66 401
庫存:1
The Body Remembers Casebook ─ Unifying Methods and Models in the Treatment of Trauma and Ptsd
70 折
出版日:2003/04/01 作者:Babette Rothschild  出版社:W W Norton & Co Inc  裝訂:平裝
This is the first book of its kind to advocate utilizing and combining an assortment of trauma treatment models.
優惠價: 7 974
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Technical Analysis of the Financial Markets ─ A Comprehensive Guide to Trading Methods and Applications
滿額折
出版日:1999/01/01 作者:John J. Murphy  出版社:Prentice Hall Pr  裝訂:精裝
John J. Murphy has updated his landmark bestseller Technical Analysis of the Futures Markets, to include all of the financial markets.This outstanding reference has already taught thousands of traders
優惠價: 79 3602
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Methods of Ethics
滿額折
出版日:1981/06/01 作者:Henry Sidgwick  出版社:Hackett Pub Co Inc  裝訂:平裝
This Hackett edition, first published in 1981, is an unabridged and unaltered republication of the seventh (1907) edition as published by Macmillan and Company, Limited. From the forward by John Rawl
優惠價: 95 1082
庫存:1
The Practice of Social Research 15/e 2021 (Asia Edition)
95 折
出版日:2021/01/15 作者:Babbie  出版社:雙葉書廊  裝訂:平裝
Packed with hands-on applications, Babbie's THE PRACTICE OF SOCIAL RESEARCH, 15th Edition, equips your students with the tools they need to practically apply research concepts as both researchers and consumers. Known as the "gold standard" for research methods, the text delivers a comprehensive, straightforward introduction to the field of research as practiced by social scientists. Dr. Babbie emphasizes the research process by showing students how to design and construct projects, introducing the various observation modes in use today. The new edition includes "What do you think?" puzzles that immediately draw students into chapter concepts. General Social Survey data is updated throughout while new coverage includes the global use of social research, the emerging role of big data, demographic analysis and more. Also available: MindTap digital learning solution.
優惠價: 95 1140
庫存:1
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