揭示專業人士如何擺脫「臨時顧問」的角色，轉而建立長期且有價值的客戶關係。作者 Andrew Sobel 根據與多位企業高層的訪談，提出實務可行的策略，說明任何專業人士都能透過正確的態度與技巧，培養持久的信任與合作。他打破「業務高手（Rainmaker）」的傳統神話，主張穩定關係比短暫成功更能創造價值。書中內容具啟發性，適合顧問、業務與專業服務從業者閱讀。Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the "Rainmaker," a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to "make rain" on an ongoing basis with existing clients by developing a special set of skills, attitudes, and strategies. These innovative tips and techniques from a recognized leader in the field of professional services will enable any consultant, salesperson, or service professional to create enduring client loyalty.
