Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences,
The International Encyclopedia of Communication Research Methods covers all communication research methods, from data collection to data analysis, from qualitative to quantitative, and from classical
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide t
The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjust
Communication students are more engaged in learning about research methods when they are experiencing how research actually works in hands-on practice. A core text for undergraduate research methods c
Understanding Communication Research Methods helps students better grasp the theoretical and practical uses of method. While many texts describe methods only from a theoretical perspective, this book
Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses ea
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the
