Home-based businesses face unique issues, problems, and opportunities that require specific skills and tactics. This book will show you the way to unlock the potential of home-based businesses.
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford - and then give it to them - you
Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to
American business is in the midst of cataclysmic change. Reengineering themselves to compete in the new global marketplace, corporations lay off millions of employees and then outsource the services t
Explains how effective promotional strategies can help small business boost sales and growth, and discusses how to find an ideal client, create an image to match your message, and make a lasting impre
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational bro
There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet—you can create a community eagerly awaiting your next book. But wh
There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet—you can create a community eagerly awaiting your next book. But wh
With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his fo
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an i
Integrate your mobile marketing program and take your brand to the next level.Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets an
A complete course on the rules of marketing for today's climate. In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated con
Businesses can do well by doing good—Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed
Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity, has the kind of hard-earned, hig
Ditch traditional corporate branding to create a powerful, recognizable brand.Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visib
FREE-Audio CD INSIDEPLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!”Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully r
Get a second stream of income without getting a second job! For anyone looking for a practical blueprint for creating an additional stream of home-based income, Double Your Income with Network Marketi
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step
Guerrilla Marketing On The Go is built on the content of Guerrilla Marketing but delivers it in a new and unique way. Music was composed by Mitch Meyerson to help actualize the right brain and stimul
In this amazing program, Joe Vitale -- one of the prominently featured experts in the bestselling The Secret -- reveals the extraordinary, unusual methods of people who attracted the most money and a
Capture and close more Internet leads with a new sales script and powerful marketing templates. The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-drive
Lauren Beukes's frighteningly persuasive, high-tech fable that follows four narrators living in a dystopian near-future.Kendra, an art-school dropout, brands herself for a nanotech marketing program.
An inspiring book for listeners of Sheryl Sandberg and Arlene Dickinson Lisa Lisson's life seemed perfect: she had married her high school sweetheart, applied her marketing degree to a position at Fed
This 2 Disc CD set contains 1 Audio CD running over 60 minutes and 1 BONUS Data CD containing 3 highly celebrated Digital Books. 1. Guerrilla Marketing: Put Your Advertising on Steroids by Jay Conrad
A marketing expert who for many years made an ethically questionable living by enabling naive lottery winners to convert their payout terms into less-valuable cash settlements reveals how many winners
A cultural history of mid-twentieth-century Chicago traces the emergence of mass-marketing practices, technological advances, and artistic development that profoundly influenced modern America.
A collection of three stories set in Rio de Janeiro includes Donna Hill's "Risky Business," in which a marketing VP, who is in Rio to forge a lucrative merger, finds herself being swept into a romance
Michael and Kristen Harper are overwhelmed withfinancial burden. After being introduced to network marketing, Michael believeshe may have found a way out. When his three best friends try to discredit
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Brandi
