Marketing

This book explains the key aspects of executing an international IPO. Packed with useful tips, it reviews rules and market practices from the US to Europe, the Middle East, and the Asia-Pacific region. Real-life case studies are used to illustrate all aspects of conducting an IPO, including documentation, valuation, as well as marketing issues.This new edition has been the subject of a complete and detailed revision, including new information pertaining to market developments. Some topics, such as spin-off offerings, SPACs, listing requirements, and due diligence have also been further expanded while some 15 additional IPOs have been included as examples to illustrate various aspects of new offerings.It is most suitable for entrepreneurs, chief executives, and CFOs of companies about to be floated, investor relations professionals, family offices, private equity, hedge fund and institutional investors, and finance students. It will also be of interest to market practitioners such as in

Readings in Modern Marketing is a collection of Professor Quelch’s highly-praised scholarly articles previously published in leading business journals, such as Harvard Business Review, Sloan Managemen

Readings in Modern Marketing is a collection of Professor Quelch’s highly-praised scholarly articles previously published in leading business journals, such as Harvard Business Review, Sloan Managemen

Until recently, very few case books are written about Hong Kong business situations. Most case books have drawn their materials from North America and Europe. There are very few which reflect the loca

This book is a well combined and connected series of essays on the roles of research, development, engineering, production and marketing of future high-technology industries. Professor Kao presents a