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The Chu Silk Manuscripts from Zidanku, Changsha (Hunan Province) Volume II
滿額折
出版日:2025/01/01 作者:Li Ling  出版社:香港中文大學出版社  裝訂:精裝
This book is the second in a two-volume monograph on the Zidanku Silk Manuscripts. Looted in 1942 from the Warring States-period Chu tomb at Zidanku, Changsha, the manuscripts date to the turn from the 4th to the 3rd centuries BCE and are the only pre-Imperial Chinese manuscripts on silk found to-date. The monograph represents the culmination of almost four decades of research by Professor Li Ling of Peking University. Volume One addresses the circumstances of the discovery of the Zidanku Silk Manuscripts and the subsequent provenance history in China and the United States.Volume Two provides the first complete transcription of the Zidanku Silk Manuscripts in their entirety together with reproductions of the original manuscripts. The transcription is accompanied by comprehensive annotations, with full paleographic and philological analysis of the texts. An English translation of the texts has been added by Professor Donald Harper. For the first time, the Zidanku Silk Manuscripts can be
優惠價: 9 3060
庫存:10
Literature and History in the Shi Ji of Sima Qian
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出版日:2025/01/01 作者:Ichisada Miyazaki  出版社:香港中文大學出版社  裝訂:精裝
This volume is a translated and edited collection of studies on the Shi ji (Records of the historian) by SimaQian, authored by the prestigious Japanese sinologist Miyazaki Ichisada. Providing a pathbreaking analysis of the structure and formation of the Shi ji, it serves not only as an excellent introduction to Sima Qian’s masterpiece but also offers historiographical and methodological insights that will stimulate further debate and research.In this volume, Miyazaki presents fascinating evidence of the influence of narrative fiction and drama in Sima Qian’s recreation of the entire length and breadth of Chinese history right up to his own time. By establishing a foundational model for writing comprehensive histories in China, Sima Qian’s work is essential for understanding the subsequent tradition of historical writing. This volume offers readers valuable insights into how Sima Qian constructed his seminal work.A monument of Japanese scholarship on the Shi ji, Prof. Miyazaki Ichisada’
優惠價: 9 1359
庫存:10
Godzilla: The Official Pop-Up Book 哥吉拉週年紀念立體書
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出版日:2024/11/12 作者:Matthew Reinhart  出版社:Insight Editions  裝訂:立體書
這本由國際知名紙藝工程師馬修·萊因哈特創作的立體書,融合經典藝術與現代風格,是收藏家夢寐以求的珍品。書中精彩呈現怪獸之王哥吉拉的豐富歷史,是一場視覺盛宴。欣賞哥吉拉與怪獸島眾多怪獸的精美造型,透過專家撰寫的深入解析與趣味資訊,更全面了解這位經典怪獸。立體書配有可伸展的翻頁、拉動式攻擊機關,以及超過一英尺高的立體場景,堪稱對怪獸之王的至高致敬。內含15份可拆卸文件,詳細記錄哥吉拉及其夥伴與敵人的歷史,完美重現超過70年的怪獸傳奇。Unleash the immense power of Godzilla with this pop-up masterpiece by world-renowned paper engineer Matthew Reinhart featuring vintage artwork reinvented for a modern audience. This one-of-a-kind collectible explores the rich history of Godzilla lore in a visual feast worthy of the King of Monsters.Behold the stunningly stylized renderings of Godzilla and the many monsters from Monster Island in this one-of-a kind collectible. Delve into the lore of the monster with fascinating information and insightful analysis written by an expert in Godzilla's history, while coming face-to-face with the creature in stunning 3-D. Featuring expanding flaps, pull-tab attacks, and one of the tallest pop-ups to ever rise from the depths of a book, this title is a true celebration of the King
優惠價: 79 1501
庫存:1
R統計軟體與多變量分析:含JASP與jamovi
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出版日:2024/08/01 作者:陳正; 林曉芳-著  出版社:五南圖書出版  裝訂:平裝
● 新增JASP與jamovi操作示範。● 當前最夯機器學習、資料探勘及巨量資料的常用技術。● 詳細操作說明+內容深入淺出,輕鬆進行多變量分析。● 提供授課教師、修課學生及自學讀者,最完整的基礎認識。本書資料檔,請至本公司網站https://www.wunan.com.tw於搜尋欄輸入書號1HAL即可找到下載處。【多變量統計分析(Multivariate Statistical Analysis)與統計軟體運用已是當代應用統計分析中的重要骨幹,更是量化研究者的基本能力】● R軟體為入門最佳利器相較其他費用昂貴的統計軟體而言,免費、不斷更新且兼容性高的R統計軟體,無疑是當代量化研究分析工具的寵兒。● 兩大主軸,從理論到實作,看完就會用對於不熟悉統計分析語法撰寫的研究者而言,在入門時難免覺得困難。本書提供兩大內容,一為介紹各種多變量分析的理論,二為搭配各種理論之R統計軟體的詳細操作,書中說明深入淺出,帶領讀者融會貫通各理論概念,輕鬆進行多變量統計分析。新版加入JASP及jamovi兩套基於R開發的軟體之介紹。這兩套軟體使用選單方式進行分析,並可以即時得到類似SPSS的報表,亦非常適合初學者。
優惠價: 95 523
庫存:2
UML物件導向系統分析與設計
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出版日:2024/07/01 作者:游峰碩  出版社:博碩文化  裝訂:平裝
本書以物件導向技術為主軸,輔以UML為塑模工具來闡述有關近代資訊系統開發之方法。適用對象包含任何對系統開發有興趣之同學,程式設計師,軟體工程師,及系統分析師。 本書主要是從以下幾個觀點來介紹系統的分析與設計的過程: ☑ 功能觀點:著重於需求分析的捕捉,使用案例圖(Use Case Diagram)的塑模,以及活動圖(Activity Diagram)的流程分析及輔助性。 ☑ 靜態觀點:著重於概念模型(Conceptual Modeling)的基本概念,類別圖(Class Diagram)的塑模原則,以及物件圖(Object Diagram)的輔助性。 ☑ 動態觀點:著重於分析物件(Analysis Object)的應用,循序圖(Sequence Diagram)的塑模,以及建立原則。 ☑ 部署觀點:強調軟體元件的封裝管理(Component Diagram),配置與部署(Deployment Diagram)。 ☑ 設計觀點:內容強調類別以及類別庫的架構設計原則,並介紹基本的設計樣式(Design Pattern)以及框架(Framework)的概念。
優惠價: 9 558
庫存:2
72 Ways of Saving Lives:Folk Remedies in Old China
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出版日:2024/07/01 作者:Ronald Suleski  出版社:香港中文大學出版社  裝訂:精裝
How did lay people in old China save their lives when dealing with acute or chronic health issues? Conventional medicine was costly and might not have been an option for many. Instead, people in villages and towns relied on remedies drawn from a woodblock-printed illustrated booklet called the Seventy-Two Therapies, first published in 1847. The goal of this book is to foster an appreciation of China’s long tradition of folk remedies. Each folk remedy is illustrated by a page from the circa 1860s woodblock edition of the Seventy-Two Therapies which the author used for translation. He also added a historical and interpretive analysis to expand on each therapy and to place it in the context of contemporary thinking, aiming at academics and readers interested in the everyday lives of common people in pre-1950 China, and in the folk medicine wisdom inherited from the past. ------------------------------------------------------------------------------- “The 72 specific disease
優惠價: 9 1404
庫存:9
話語分析:實用工具及練習指導(原書第2版)(簡體書)
79 折
出版日:2024/06/14 作者:(美)詹姆斯‧保羅‧吉  出版社:重慶大學出版社  裝訂:平裝
面對雜亂、浩繁的語言材料,如何從對話語的分析中提出、建構解釋的模型和理論,這是令許多研究者感到困難重重的黑箱,而本書提供了28個具體的分析工具,幫助讀者打開黑箱,順利開展自己的研究。這本廣受讀者歡迎的書是《話語分析導論:理論與方法》(An Introduction to Discourse Analysis: Theory and Method)的姊妹卷。作者在書中通過實踐操作,為讀者提供了任務型話語分析的必要工具。每個工具都有清楚的解釋及應用指導,並提供真實語料供讀者練習。不同領域的讀者都可以從本書中獲得基本的話語分析理論與實踐基礎,以及獨到的話語分析方法論知識。
優惠價: 79 213
庫存:1
C++物件導向程式設計實務與進階活用技術
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出版日:2024/04/22 作者:胡昭民  出版社:博碩文化  裝訂:平裝
運算思維╱資料結構╱演算法讓您面對C++語言一本搞定結合ChatGPT AI寫程式更有效率◉ 完整C++功能:融合程式語言、物件導向設計及C++樣板◉ 上機測驗:強化程式撰寫與除錯能力◉ 驗收學習:難易適中的例題,協助學習成效◉ 資料結構與演算法首選:提供程式碼應用在程式設計領域本書強調理論與實作並重,以C++ 語言為軸心,含括物件導向、運算思維、資料結構、演算法等,全方位的程式設計核心基礎並拓展至進階應用技術,並加入ChatGPT 與C++程式設計相關內容,精采呈現ChatGPT AI 的程式範例。全書區分四大重點:▌基礎語法包括C++程式撰寫、編譯、執行與除錯,接著再導入變數、常數與資料型態介紹,並進而了解各種運算子及流程控制指令。▌進階語法包括陣列與字串綜合運用,再介紹指標與位址的觀念與實作,並示範自訂函數、參數傳遞與函數進階應用,最後則提到前置處理指令、巨集及自訂資料型態。▌物件導向以生活化的案例說明物件導向程式設計基礎常識,再介紹類別的進階應用、運算子多載、繼承與多形,完整呈現物件導向程式設計精華。▌活用技術資料流及檔案的操作技巧與管理,除了例外處理的錯誤控制機制外,也示範C++樣板的程式設計方式及標準樣板函式庫,包括vector容器、堆疊、佇列、集合、Map容器、排序、搜尋、鏈結串列等,並提供資料結構中的樹狀及圖形結構中的演算法精選範例。
優惠價: 9 648
庫存:2
微電子學(下):機器人學與生物工程應用
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出版日:2024/02/01 作者:Behzad Razavi-著  出版社:滄海  裝訂:平裝
本書主要介紹微電子基本元件與相關電路原理,採用「藉由檢視的分析(analysis by inspection)」進行電路分析與設計概念之陳述,內容簡要但條理清楚。部分章節可配合原著作者所錄製的YouTube影片進行觀賞閱讀,非常適合作為進階類比積體電路相關課程學習之基礎。另本書三版內容新增「機器人學」與「生物工程應用」多項範例,可使讀者初步了解微電子學應用於新興熱門領域之相關性。
優惠價: 1 760
庫存:2
When the Yellow River Floods: Water, Technology, and Nation-Building in Early Twentieth-Century Chinese Literature
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出版日:2024/01/09 作者:Hui-Lin Hsu  出版社:香港大學出版社  裝訂:精裝
When the Yellow River Floods explores the relationship between environmental degradation, hydraulic engineering, and nation-building in the context of Liu E’s The Travels of Lao Can. This book contributes to the field by providing a unique perspective on modern Chinese literary history that goes beyond conventional narratives that focus solely on political and cultural factors. The main areas covered include the role of water management in literary nation-building and the connections between the novel’s various themes, such as river engineering, medical and political discourses, national sentiment, and landscape description. The book is targeted toward scholars and students of Chinese literature, history, and environmental studies, as well as those interested in the intersections between literature, nation-building, and environmental challenges. By offering a comprehensive and material-based analysis of The Travels of Lao Can, this book broadens the understanding of nation-building in
優惠價: 79 1051
庫存:4
黑體輻射:一隻會下物理金蛋的鵝(簡體書)
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出版日:2024/01/05 作者:曹則賢  出版社:世界圖書(北京)出版公司  裝訂:平裝
黑體輻射研究起源於十九世紀中葉的熱輻射體和輻射標準研究,屬￿對工業應用需求的響應。從對實驗結果之詮釋——主要是普朗克譜分佈公式——的論證引出了一系列新概念和新物理,包括量子力學、固體量子論、受激輻射、量子統計和玻色-愛因斯坦凝聚等,都是黑體輻射研究的直接結果。此外,這項研究還充實了熱力學,帶來了對光的本性的深入理解。鑒於黑體輻射的超強學術繁殖能力——這一點來自黑體輻射分佈譜公式對模型的不敏感,可以說black-body radiation is the matrix of modern physics (黑體輻射是近代物理之本), 或者說black-body radiation is a goose that lays golden eggs (黑體輻射是一隻會下金蛋的鵝)。關於黑體輻射的實驗研究,除了維恩之外,還有柏林的物理技術研究機構的近代物理實驗五傑。關於黑體輻射的理論研究,先後出場的物理巨擘,據不完全統計,有基爾霍夫、亥爾姆霍茲、斯台藩、玻爾茲曼、維恩、瑞利爵士、普朗克、洛倫茲、愛因斯坦、金斯爵士、艾倫菲斯特、龐加萊、納坦松、德拜、勞厄、泡利、玻色等人,且各有建樹。他們的研究方式之多樣讓人眼花繚亂, 他們的研究手法之嫺熟讓人五體投地,他們的學術功底之深厚讓人歎為觀止。黑體輻射研究是近代物理研究方法的教科書,回顧這段波瀾壯闊的歷史,能讓我們多少學會一些物理研究的真諦。
優惠價: 87 569
庫存:1
台灣中醫臨床醫學雜誌第三十卷一期:中醫臨床研究與應用專輯
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出版日:2024/01/01 作者:皮國立-總編輯  出版社:台灣中醫臨床醫學會  裝訂:平裝
臨床療效是醫學的生命!離開臨床無醫學。 本書「中醫臨床研究與應用」,由陳麒方、皮國立兩位教授學者主編,共收錄9篇文章以及1篇中醫臨床醫學雜誌論文總清單。文章作者群涵蓋美國、中國、印度、新加坡、台灣的醫藥衛生領域20位專家學者,文章主題包含:探討針灸SWOT分析、故宮古畫灸療圖的研究、濃縮生藥的藥品管理專題討論、江戶漢醫針灸書研究、日本時代台灣漢醫著作研究、遣唐使傳播的經方書貞元《傷寒論》、溫病時方的方劑研究、中醫背痛防治、住院會診醫案。另有目前發行時間最長的台灣中醫藥期刊《中醫臨床醫學雜誌》論文總清單900篇完整書目。本書對臨床醫學各個面向不論是鍼灸、藥品、醫學典籍應用、醫藥文化、中醫證候治療、醫史發展,都有論述,是一本相當有意義的中醫學術書。 This book "Research and Application of Eastern Clinical Medicine" is edited by two scholars, Prof./Dr. CHEN Chi-Fang and Prof. PI Kuo-Li. It contains a total of 9 articles and a comprehensive list of articles in Taiwan Journal of Clinical Chinese Medicine (TJCCM). Group of the article covers 20 experts and scholars in the field of health from the United States, China, India, Singapore, and Taiwan. The topics of the article include: SWOT analysis of acupuncture, research on moxibustion therapy pictures in ancient paintings, special discussions on drug management of concentrated crude drugs, Edo period han medical acupuncture books, research on Chinese me
優惠價: 9 360
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To KNOW THE REAL DRUCKER: EIGHT ARTICLES WILL HELP YOU
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出版日:2024/01/01 作者:彼得.杜拉克  出版社:博雅  裝訂:軟精
To Know the Real Drucker: Eight Articles Will Help You is a collection of eight articles by Peter Drucker: “The Unfashionable Kierkegaard” (1949) and its introduction (1992), “The New World-View” (1957), “From Analysis to Perception: The New World View” (1989), “Reflections of a Social Ecologist” (1992), “What Is a Functioning Society?” (1942), “From Rousseau to Hitler” (1942), “The Human Situation Today” (1957), and “Management as Social Function and Liberal Art” (1989). Readers can find the source of each articles in the table of contents and editor’s note per article. Of the eight articles, only the last one is from Drucker’s works on management. The other seven are from his books on society, politics, and economics. Although the world has hailed him as the “Father of Modern Management,” he considered himself a “social ecologist.” This book will play an indispensable role in explaining the reason for that and in further understanding the foundation of faith and worldview which Druck
優惠價: 9 396
庫存:1
臨床醫學研究Step by Step:從想法到發表的入門書
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出版日:2023/12/01 作者:李青記  出版社:速熊文化有限公司  裝訂:平裝
由於評鑑規定及整個醫療大環境的改變,許多臨床工作者往往需投入臨床研究才能獲得升遷的機會。臨床研究這條路之所以坎坷,無非是需要很多大量且紮實的背景知識當作基礎,再加上實務經驗的累積,才足以獲得成果;這些研究背景知識如生物統計學與流行病學等,雖然都是在學生生涯所學過的,但研究新手往往不知如何運用在臨床研究(即雖已牢記劍譜,但遇敵仍無法馭劍);最重要的,如果再缺乏好的師長可以傳承經驗,往往在研究的眾多環節中遇到挫折而放棄。臨床研究的步驟相當多,且彼此環環相扣,因此這本書乃採step by step的方式鋪陳,而且在每一步驟中分享我的筆者經驗與看法;另外,在本書後半段加入筆者曾鑽研過的系統性文獻回顧(systematic review)與統合分析(meta-analysis):在最後一章為筆者所整理,為英文論文寫作上常犯的錯誤與實用的技巧,其中所提到的一些概念,都是曾經困擾過筆者的。希望此書可以幫助研究新人解決所遇之瓶頸且避免犯錯,以期在研究路上走得較為順遂。本書適合的族群是所有想入門從事臨床研究的工作者,不管你是醫學生、住院醫師、醫檢師、護理師或者是其他醫事人員;希望此書能為大家打開進入臨床研究的大門,也期許此書能提供臨床研究者進階的捷徑。◎代理經銷 白象文化
優惠價: 9 414
庫存:4
企業戰略資源管理系統程式設計
79 折
出版日:2023/11/01 作者:孫惠民  出版社:經瑋文化  裝訂:平裝
這是一本規劃觀念嶄新的系統分析與設計用書!企業高階管理資訊應用的統合系統!多元決策競爭系統的總稱!相信所有讀者與系統設計者或程式規劃者看到本書時,一定會感到疑惑!什麼是【企業戰略資源管理系統】?相信所有讀者都知道或聽過【企業資源整合管理系統(ERP)】是什麼?但絕對沒有聽過【企業戰略資源管理系統】!就因為如此,所以有了這本書的企劃。簡單的說,【企業戰略資源管理系統】是一種專門提供給企業高層決策部門、營運高層人員的「策略分析」、「營運分析」、「決策判斷」以及「制定行銷對策計畫」的進階整合系統!其實就電腦軟體資訊設計的本質來分析:【企業戰略資源管理系統】是一種企業高階管理資訊應用的統合系統!【企業戰略資源管理系統】是一種【多元決策競爭系統】的總稱!也就是說,【企業戰略資源管理系統】並不是指單一的商務軟體系統!而是一群高階經營管理商務系統的總稱!一套完整的【企業戰略資源管理系統】共包含:【1】:CRM (客戶關係管理系統)、【2】:EIS (經營管理系統)、【3】:DSS (決策支援系統)、以及【4】:High Level Analysis Report System(決策分析報表系統)等4個管理階層應用系統來組成。本書從瞭解【企業戰略資源管理系統】開始,到實作瞭解【企業戰略資源系統】的雲端系統架構、雲端大數據庫(包含:CRM雲端數據庫、EIS雲端數據庫、DSS雲端數據庫…等)的完整架構與實作,到【企業戰略資源系統】的整體系統分析與設計,再到【CRM(客戶關係管理系統)】、【EIS (經營管理系統)】、【DSS (決策支援系統)】以及【決策分析報表系統(High Level Analysis Report System)】與【附屬數據處理架構】包含的2個作業系統:【企業雲端資訊交換作業系統】、【輔助處理作業系統】的系統架構建置與實作,相信所有讀者與分析師都能夠融會貫通、為自己所屬的企業規劃強大與實用的【企業戰略資源管理系統】!
優惠價: 79 458
庫存:1
科技創新管理
滿額折
出版日:2023/11/01 作者:Melissa A. Schilling  出版社:麥格羅希爾  裝訂:平裝
一、以個案引導主題:本版除第1章導論之外,每章章首會介紹一個新穎且有趣的個案,同時迎合國際趨勢更新「Netflix和串流服務之戰」、「Zeta能源公司和電池發展的『聖杯』」、「關於CRISPR-Cas9基因編輯的專利之爭」、「蘋果公司如何組織創新」、「麥格納國際公司的碳纖維『輕量化』計畫」五個個案。二、廣而精實的內容:有系統性地說明創新的特性與趨勢,藉以引導企業擬定創新策略,最後教導企業執行創新流程,提出務實的建議與作法。三、新增時事名詞:針對相關議題納入最近的時事名詞,如數位化(digitization)、策略性投資(strategic investment)、研發組合圖(R&D portfolio map)、專利主張實體(Patent Assertion Entity, PAE)、突破性創新者(breakthrough innovators)、腦力激盪法(brainstorming)、評價憂慮(evaluation apprehension)、產出限制(production blocking)、元分析(meta-analysis)、生產損失(production loss)、群體思維(group think)等概念。四、結合本土個案:根據原文每章的主題,精心挑選相應的本土個案延伸學習,本版因應台灣企業及組織現況更新「富強鑫用動態能力培養創新」、「談台灣的行動支付」、「臺鹽華麗轉身成為生技業」、「國泰金控『What if We Could的創新思維』」、「談健豪印刷的組織轉型」、「看全聯數位轉型的策略部署」六個個案。
優惠價: 1 740
庫存:2
圖解變異數分析
滿額折
出版日:2023/10/28 作者:陳耀茂  出版社:五南圖書出版  裝訂:平裝
變異數分析(ANOVA)是一種統計公式,用於比較不同組的均值(或平均值)之間的變異。一系列方案可用來確定不同組的均值之間是否存在差異。ANOVA的結果是「F統計量」。該比率顯示了組內變異與組間變異,最終產生了一個數字,該數字可以得出支持或拒絕原假設的結論。如果組之間存在顯著差異,則不支持虛無假設,並且F比率會更大。ANOVA如果顯示處理之間有顯著差異,則必須採用事後比較檢定(Post hoc tests)用以測試處理組與對照組是否有顯著差異。這種統計技術稱為多重比較檢定(MCA:Multiple Comparison Analysis testing)。本書的特徵有以下四項:1. 只要看數據類型,統計處理方法一清二楚。2. 利用圖解,數據的輸入與其步驟清晰明確。3. 利用圖解,統計處理的方法與其步驟一目了然。4. 輸出結果的判讀方法簡明易懂。
優惠價: 95 333
庫存:2
電路學
滿額折
出版日:2023/10/01 作者:J. David Irwin; R. Mark Nelms-原著  出版社:滄海  裝訂:平裝
電路學(Engineering Circuit Analysis)第12版提供讀者建立電路分析之基本概念及全面的理解能力,並將其應用到真實世界的範例問題上。在本書將近數十年的發行中,其最具助益的特點為:1.清晰及簡潔的解說。2.各式各樣有效的學習工具,例如使用MATLAB、PSpiceÒ或MultiSimÒ等工具。3.具備不同等級難度的許多習題,亦包括大量的評量習題,有利於授課教師應用。4.提供各種真實的範例,可以在討論之後說明這些範例的實用性。
優惠價: 1 780
庫存:2
Women We Love: Femininities and the Korean Wave
滿額折
出版日:2023/09/01 作者:Soojin Lee(EDI)  出版社:香港大學出版社  裝訂:平裝
Fills a gap in Korean Wave studies by studying it through the lens of gender. Women We Love is an edited collection exploring femininities in and around the Korean Wave since 2000. While studies on the Korean Wave are abundant, there is a dearth of analysis about the female-identifying stars, characters, and fans who shape and lead this crucial cultural movement. Using "women" as an inclusive term extending to all those who self-define as women, this collection of essays examines the role of women in K-pop and K-drama industries and fandom spaces, encompassing crucial intersectional topics such as queering of gender, dissemination of media, and fan culture. The audience for Women We Love will reflect the contributors to this text; they are K-pop and K-drama fans, queer, international; they are also academics of Asian histories, sociology, gender and sexuality, art history, and visual culture. The chapters are playful, intersectional, and will be adapted well into syllabi for media stud
優惠價: 79 782
庫存:1
行銷資料科學:大數據x市場分析x人工智慧
滿額折
出版日:2023/08/21 作者:羅凱揚; 蘇宇暉; 鍾皓軒  出版社:碁峰資訊  裝訂:平裝
名人推薦 「很適合希望瞭解如何將資料科學應用於行銷場域的行銷人和資訊人閱讀。我極力推薦本書。」 -台灣科技大學企業管理系教授 林孟彥 資料科學家曾被《哈佛商業評論》評為「21世紀最誘人的新興職位」。行銷學界也因為資料科學的導入,對行銷研究產生了重大的影響,許多國際期刊也開始要求研究者使用資料科學式的行銷研究方法。 為了幫助行銷人員了解如何將資料科學應用在真實世界的行銷,本書特別以「行銷資料科學」的角度,撰寫了國內第一本「行銷資料科學」的書籍。本書涵蓋了行銷理論、實務故事、實戰專案案例與線上程式操作,適合行銷人、經理人、管理者、資訊人、學生、數據分析使用者與預想從行銷商業面著手學習資料科學的初學者。 透過本書,您將可以了解: .何謂「行銷資料科學」以及行銷資料的類型、來源與管理手法 .資料科學的基礎知識與商業應用範疇 .如何整合行銷資料科學與行銷研究,為企業創造商業價值 .如何將大數據行銷分析工具,諸如:A/B測試、再行銷、行為側寫、推薦系統、全球定位系統與行動分析、競爭智慧、情感分析等 .行銷資料科學如何協助企業進行價值創新與價值溝通 .如何透過行銷資料科學發展以分析為基礎的策略(analysis-based strategy),並逐步建構企業的競爭優勢
優惠價: 9 495
庫存:1
Tuberculosis Control and Institutional Change in Shanghai, 1911-2011
滿額折
出版日:2023/08/01 作者:Rachel S. Core  出版社:香港大學出版社  裝訂:精裝
An analysis of the lessons learned from tuberculosis control in Shanghai. Tuberculosis Control and Institutional Change in Shanghai, 1911-2011 is the first book on the most widespread and deadly infectious disease in China, both historically and today. Weaving together interviews with data from periodicals and local archives in Shanghai, Rachel Core examines the rise and fall of tuberculosis control in China from the 1950s to the 1990s. Under the socialist work unit system, the vast majority of people had guaranteed employment, a host of benefits tied to their workplace, and there was little mobility--factors that made the delivery of medical and public health services possible in both urban and rural areas. The dismantling of work units amid wider market reforms in the 1980s and 1990s led to the rise of temporary and casual employment and a huge migrant worker population, with little access to health care, creating new challenges in TB control. This study of Shanghai will provide valu
優惠價: 79 1406
庫存:2
個人理財
滿額折
出版日:2023/07/06 作者:陳伯源; 林士貴; 陳國堅; 黃美華  出版社:全華圖書  裝訂:平裝
本書第二版除了介紹個人理財的相關財務決策外,更加入逐漸受到重視的風險性投資主題。為了讓讀者能深入瞭解投資活動與個人理財的互動運作原理,特別融入相關實作的操作教程內容,讓讀者能親自動手練習「如何正確編製家庭財務報表?」(Personal / Household Financial Statements)。本書的內容架構融入目前世界各國一流商管教育重視「大數據量化分析」(Quantitative Analysis with Big Data) 的最新趨勢。讀者透過本書的精進研讀,不僅能徹底瞭解個人理財的運作邏輯,更能學習透過應用軟體來獨力完成家庭財務規劃。這就是本書提供給社會大眾自我提升「理財素養」,以增進家庭經營效率與效用的方便法門。
優惠價: 95 466
庫存:1
圖解對應分析
滿額折
出版日:2023/06/28 作者:陳耀茂  出版社:五南圖書出版  裝訂:平裝
以意見調查中的累計來說,有按各詢問累計的單純累計,以及組合詢問再累計的交叉累計。交叉累計的結果被整理成稱為「交叉表」的二元表,交叉表的製作與考量,於分析意見調查的各結果時,能發揮重要的功能。交叉表的考量,一般有使用長條圖或帶狀圖等的視覺方法,以及使用稱為檢定的統計方法。可是,這些方法當表甚大時(二元表的行數與列數甚多),若要掌握全體的傾向進行詳細分析,將變得極為困難。另一方面,對應分析(correspondence analysis)是將交叉表的行與列的資訊在二維度或三維度的圖上表現作為目的的一種手法,適合於交叉表的詳細分析。並且,對應分析不只是交叉表,即使對於以複數選擇形式的詢問所得到的資料表,也能進行解析,因之可以活用在選項的分類或回答者的分類上。並且,將對應分析加以擴張稱為「多重對應分析」的手法,對於將問題與回答結果按每一回答者做成一覽表的解析也可應用。由此特性來看,對應分析在意見調查的資料解析方面,被認為是極為有效的手法。
優惠價: 95 304
庫存:1
From Chinese Cosmology to English Romanticism:The Intricate Journey of a Monistic Idea
滿額折
出版日:2023/05/22 作者:Yu Liu(劉豫)  出版社:臺大出版中心  裝訂:精裝
From Chinese Cosmology to English Romanticism explores the intricate early-modern English and European reception of the Chinese monistic idea tianren heyi or humanity’s unity with heaven via the Chinese rites controversy, the philosophical innovation of Spinoza, the transformation of English garden layout, and the poetic revolution of Coleridge and Wordsworth. ================== “Yu Liu offers a groundbreaking analysis of cross-cultural exchange by exploring the influence of Chinese philosophical traditions on English art, gardening, and literature up to the Romantic period . . . A must-read for scholars interested in Anglo-Chinese relations between 1600 and 1830.”—Robert Markley, W. D. and Sara E. Trowbridge Professor of English, University of Illinois Urbana-Champaign “In this deeply learned study, Yu Liu traces a ‘relay of ideas’ that made their way from Chinese philosophy to Western Romanticism, transformed along the way in Spinoza’s thought and in theories of Englis
優惠價: 9 1350
庫存 > 10
The Lost Texts of Confucius's Grandson: Zisi, Guodian, and Beyond
滿額折
出版日:2023/04/01 作者:Kuan-yun Huang  出版社:香港中文大學出版社  裝訂:精裝
The Guodian manuscripts are a cache of literary and philosophical texts from the fourth century BCE, discovered in a Warring States–period tomb in China’s Hubei Province. Through detailed decipherment and textual analysis, Kuan-yun Huang investigates the historical and philosophical contexts of these texts and convincingly proposes their association with Zisi, the grandson of Confucius. Huang not only offers an in-depth portrait of this famous scion from excavated texts and transmitted literary records, but also reveals the connection of the Guodian texts with early intellectual tradition in China, including the teachings of Xunzi, Mencius, Confucius, and the legendary Laozi, as well as the effort of rewriting that transformed Zisi’s original teachings into a conformist line of thinking, which defined and constituted the Confucian tradition of a later time.-------------- In Kuan-yun Huang’s The Lost Texts of Confucius’ Grandson, the shadowy figure of Zisi comes to life as an
優惠價: 9 1701
庫存:4
How COVID-19 Took Over the World:Lessons for the Future
滿額折
出版日:2023/02/07 作者:Edited by Christine Loh  出版社:香港大學出版社  裝訂:平裝
The pandemic left disorder and crises in its wake everywhere it struck. Drawing on disciplines including public health, politics, and socioeconomics, this book tracks the spread of COVID-19 to weave a coherent picture that explains how scientists learnt about the virus, how authorities reacted around the world, and how different societies coped. Written by a leading team of public health, policy, and economics experts, this volume provides an in-depth analysis of various countries’ responses to the onset of the pandemic, as well as suggestions to increase capacity and capability to fight future pandemics. The first part of the book provides an overview of global governance and international cooperation, economic and social consequences of the outbreak, and breakthroughs in mathematical modelling and COVID-19 vaccines. The second part of the book examines and compares specific countries and regions through the lens of good governance, social contract, and political trust. This book is e
優惠價: 79 995
庫存:6
城市永續環境與行動參與者
滿額折
出版日:2023/02/01 作者:陳思先  出版社:智勝文化  裝訂:平裝
城市永續環境行動的美麗,開展於以低碳社區為行動基礎的永續願景,以行動參與者為中心,編織低碳永續家園夢想,並實踐這個美麗的藍圖。本書建構了臺灣在地性的制度分析發展架構(Taiwan Institutional Analysis Development, TW-IAD, Framework),並發現城市永續環境行動參與者種類愈多元,未必有助於行動成果的達成,蓋異質多元參與者類型雖可提升行動樣態的豐富性,但分歧偏好卻使集體共識難以達成,故可能磨損了多元性價值的正面效益。參與者特質屬於志工、環境友善傾向及降低災害風險的實作者,其參與程度有助於環境永續行動成果的實踐。但相對地,公司、企業等營利性質參與者,其參與投入往往不利於低碳永續家園的實踐,故提倡綠色經濟發展及相關產業鏈串聯,實踐綠色經濟價值應為當務之急。
優惠價: 95 333
庫存:3
如來一相:佛教藝術藏珍
滿額折
出版日:2023/02/01 作者:Luo Wenhua 羅文華  出版社:香港大學出版社  裝訂:平裝
Eternal Transience, Enlightened Wisdom:Masterpieces of Buddhist Art contextualises thirtythree bronze statues and thangkas of deities and gurus in Tibetan Buddhism from Tibet, Nepal, Pakistan and Mongolia dating from the 6th–19th centuries.From an art historical perspective, these Himalayan masterpieces reflect an array of aesthetic and artistic traditions from neighbouring regions across the Indian subcontinent and Central Asia. The book provides a comprehensive analysis of the artworks’ iconography and material culture.As part of Buddhism’s eternal journey from India to the Himalayas, China and Japan, the religious icons and objects of daily religious practice remain a testament to the shifting cultures that have engaged with Buddhism over the millennia.Acknowledging such a state of transience highlights the enlightened wisdom of Tibetan Buddhism as portrayed through the various artworks.「如來一相:佛教藝術藏珍」展出藏傳佛教藝術品,包括銅像及唐卡。展品源自6至19世紀西藏、尼泊爾、巴基斯坦,甚至遠及蒙古。藝術史上,藏傳佛教藝術興於喜馬拉雅山脈一帶,承襲了印度次大陸及中亞地區的美
優惠價: 79 537
庫存:5
Kunqu: A Classical Opera of Twenty-First-Century China
滿額折
出版日:2022/11/25 作者:Joseph S. C. Lam  出版社:香港大學出版社  裝訂:精裝
The first exhaustive English-language history and analysis of the Chinese opera genre, Kunqu. In Kunqu: A Classical Opera of Twenty-First-Century China, Joseph S. C. Lam offers a holistic and interdisciplinary view of Kunqu, a 600-year-old genre of Chinese opera that has been fashionably performed inside and outside of China. The first comprehensive and scholarly book on Kunqu written in English, this book explains how and why the genre charms and signifies Chinese culture, history, and personhood. Approaching the genre from several perspectives, ranging from those of performers and producers to those of casual audiences, dedicated connoisseurs, and scholarly critics, Lam also employs a judicious blend of Chinese and international theories and methods. Herein, he establishes the significance of Kunqu not only in the sphere of Chinese music but among the cultural heritage and performing arts at a global level as well.
優惠價: 79 2496
庫存:2
Master Solo Secret: Master Bass Solo Transcribe & Analysis
滿額折
出版日:2022/11/01 作者:蘇庭毅  出版社:白象文化  裝訂:平裝
即興演奏時,必須跳脫既有的窠臼,藉由學習和分析許多音樂家的樂句和音符,來達到詮釋音樂時的內容變化,並因而在演奏上有更豐富的呈現。Master有很多值得學習的內在化Solo 想法,這些思維是我們平常不會立即建立和思考如何安排在指版上的,如能擷取喜歡和想要的部分,並運用在本身的字彙上,便能改造延伸,並更上一層樓。當新增了許多不同Master 的字彙,試著理解吸收,最後熟練的呈現出來,就是一個序列的循環:「喜愛―抓譜―分析―運用―變化―滿足」,如此,你便能夠安排駕馭的滿足能力。現在,就讓我們開始進入Master Solo Secret的領域,並盡情探索吧。◎代理經銷:白象文化更多精彩內容請見http://www.pressstore.com.tw/freereading/9786267189283.pdf
優惠價: 9 765
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透視教科書:批判論述取向
滿額折
出版日:2022/10/25 作者:王雅玄  出版社:五南圖書出版  裝訂:平裝
這是一本關於言談的書。言談,象徵你的人格;論述,再現你的意識型態。一句話,不只是一句話。一個語詞,也不只是表面的語意。話語之外,總是存在若干意義。為什麼要研究論述?論述由言談組成,夾帶著人們的意識型態。意識型態,就是觀念之學,想要了解一個人的思想,必須從其言談解構其論述。本書作者率先將批判論述分析(Critical Discourse Analysis, CDA)帶入國內教科書研究領域,運用系統性方法提升教師與學生對教科書內容的批判反思。這是一本引導讀者使用客觀科學方法來洞察教科書內容的知識價值問題,攸關學者、教師、學生的批判意識。書中提到的方法與觀點概念,也可以用在分析繪本、小說、電影、各類文本,企能提升全民對文本反思的軟實力。
優惠價: 95 361
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微電子學(上冊)機器人學習與生物工程應用(第三版)
滿額折
出版日:2022/10/01 作者:Behzad Razavi  出版社:滄海  裝訂:平裝
本書特色本書主要介紹微電子基本元件與相關電路原理,採用「藉由檢視的分析(analysis by inspection)」進行電路分析與設計概念之陳述,內容簡要但條理清楚。部分章節可配合作者所錄製的YouTube影片進行觀賞閱讀,非常適合作為進階類比積體電路相關課程學習之基礎。另本書三版內容新增「機器人學」與「生物工程應用」多項範例,可使讀者初步了解微電子學應用於新興熱門領域之相關性。
優惠價: 1 720
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CLA 3.0: THIRTY YEARS OF TRANSFORMATIVE RESEARCH
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出版日:2022/09/01 作者:Sohail Inayatullah; Ivana Milojevic; John Sweeney; and Ralph Mercer  出版社:淡江大學出版中心  裝訂:平裝
In 1992, while presenting at the World Futures Studies Federation course on International Development, I shifted my lecture from the typical rehearsed presentation on factors explaining maldevelopment to a real time unpacking/deconstruction of transportation futures. As I, we, worked through the analysis, alternatives organically emerged. The four levels were: first, the problem or the litany – congestion and pollution. Second the causes: too many cars and desire for more cars, rising incomes, traditional infrastructure that was not car flow friendly, among other factors. Third, the Big City outlook, westernization, and the "Los Angelization" of the planet. And fourth, West is best with cars as freedom, as individuality. We understood that the government would take a technical approach of creating flyovers and not the deeper required to rethink centre-periphery relations – to decentralize - to reimagine Bangkok as a walkable and green city. This led to a discussion on not just in
優惠價: 85 510
庫存:3
應用行為分析(ABA)完整教程:高級技能分步訓練(翻譯版)(簡體書)
滿額折
出版日:2022/07/26 作者:Julie Knapp  出版社:人民衛生出版社  裝訂:平裝
本套叢書旨在介紹應用行為分析(applied behavior analysis, ABA)的基本原理、指導思想、教學方法及實施、課堂內容、對自閉症患者訓練治療的操作應用,"手把手"教導從事自閉症患者康復訓練的老師、家長如何訓練自閉症患者掌握各種技能,最終使這些患者在智力、社會交往、學業、語言交流和社會適應上有很大程度的提高,是一套非常實用的技能訓練叢書。本分冊是主要針對發育程度為4歲至7歲的自閉
優惠價: 87 553
庫存:1
魯拜集與中國文化
滿額折
出版日:2022/07/01 作者:傅正明  出版社:唐山  裝訂:平裝
中文領域第一本研究波斯大詩人奧瑪.珈音(Omar Khayyam)《魯拜集》(Rubaiyat)的專著,重在比較研究珈音的思想及其四行詩的詩意與中國文化或隱或顯的關係。作者對珈音的作品與中國儒道釋三家思想,屈原、李白、杜甫、邵雍、蘇軾的詩詞,《紅樓夢》的文化意蘊,以及文化大師陳寅恪的獨立精神和自由思想等各個方面詳加比較分析。對於那些囿於費茲傑羅英譯及其中譯的讀者來說,本書足以顛覆對《魯拜集》的傳統理解,引發新的審美陶醉。 About the BookThis book is the first monograph in Chinese that searches for the Rubaiyat of the great Persian poet Omar Khayyam. It focuses on the comparative study and the implicit or explicit relationship between the thoughts and quarains of Khayyam and the Chinese culture. The author has made a broad comparative analysis of the similarities and the differences between Khayyam’s works and the thoughts of Chinese Confucianism, Taoism, and Zen, as well as the poems of Qu Yuan, Li Bai, Du Fu, Shao Yong, and Su Shi, the cultural connotation of Cao Xueqin's novel Dream of the Red Chamber and the independent spirit and free thoughts of Chen Yinke, a master of Chinese learning. For the readers who are confined to Fitzgerald’s Rubaiyat and and the old Chinese translations, this book
優惠價: 9 324
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China Pluperfect II:Practices of Past and Outside in Chinese Art
滿額折
出版日:2022/07/01 作者:Frank Vigneron  出版社:香港中文大學出版社  裝訂:精裝
This book contains analysis of different domains of contemporary art in China seen through the lens of the epistemological changes described in China Pluperfect I: Epistemology of Past and Outside in Chinese Art.It first looks at the concept of “ink art,” describing how it meant different things to different people in the former colony and how these different meanings came to determine certain institutional choices made at the beginning of the 21st century. The following chapters are dedicated to issues related to the urban and rural contexts for art creation in Mainland China and Hong Kong. One chapter observes the ups and downs of the representations of cities in the history of the People’s Republic of China and how they have defined a certain idea of culture. Another looks at how Chinese cities have been exceptional centers of art creations over the last thirty to forty years through the example of Shenzhen where a vibrant art scene, albeit closely connected to Hong Kong which has b
優惠價: 9 1530
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Ozu: A Closer Look
滿額折
出版日:2022/06/28 作者:Kathe Geist  出版社:香港大學出版社  裝訂:精裝
Based on a close reading of Japanese director Yasujiro Ozu’s extant films, this book provides insights into the ways the director created narrative structures and used symbolism to construct meaning in his films. Against critics’ insistence that Ozu was indifferent to plot and unlikely to use symbols, Geist demonstrates otherwise, revealing the director’s subtle iconographic paradigms. Her incisive understanding of the historical and cultural context in which the films were conceived amplifies her analysis of the films’ structure and meaning. Ozu: A Closer Look guides the reader through Ozu’s early, silent films and his sound films made during Japan’s wars in Asia and the subsequent American Occupation, then takes up specific themes relevant to his later, better-known films. These themes include religion, gender, and the influence of traditional Japanese painting. Geist also examines the impact that Ozu’s films had on specific directors in Europe, America, and Japan. Intended for film
優惠價: 79 2496
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The Genera of Orchidaceae (45th Anniversary Commemorative Edition)
滿額折
出版日:2022/06/01 作者:Shiu-ying Hu  出版社:香港中文大學出版社  裝訂:精裝
he Genera of Orchidaceae in Hong Kong is a handy reference for both amateurs and professional botanists in Asia who wish to enter the field of modern orchidology. Orchid appreciation is an art deeply rooted in Asian cultures. But in 1977, when this book was first published, orchidology as a science was new to people there. The technical vocabulary was unfamiliar and the subject matter difficult to understand. Therefore, this volume was intended as a general, easy-to-use reference book, with illustrations of the basic structure of orchids and their habit and habitat clearly described in Chapter I.The book may also be used as a self-help guide for naturalists and gardeners in Hong Kong who wish to identify an orchid new to them. In Chapter II, keys, descriptions, and illustrations are given to allow the reader to look up and gain information about individual orchid species. Chapter III provides an analysis of the composition and an interpretation of the phytogeographic significance of th
優惠價: 9 851
庫存:1
象徵與體物:先秦兩漢禮儀中的修身與教化觀
滿額折
出版日:2022/05/29 作者:林素娟  出版社:臺大出版中心  裝訂:平裝
本書在自然與身體感受性的脈絡下,思考禮儀中的象徵在修身及教化中所扮演的關鍵地位。本書溯源到文化源頭的先秦、兩漢時期,說明自然節氣如何影響身體經驗,在對天道的體察中,從而形構物的象徵與身體隱喻。本書透過秦漢禮儀中象徵的細部分析,說明象徵符號與自我的形構、身心轉化,人我關係定義以及倫理的秩序有密不可分的關係。「象徵」既反映著自然風土與物之質性,同時也反映著不同的地方文化所形成的文化心理及身體經驗。修身與教化的理想在體察自然節氣和風土、透過象徵以調節人情中亦得到實踐。This book investigates the key role of symbolism in self-cultivation and moral education in the context of nature and bodily senses. Through detailed analysis of symbols in the etiquette of Qin and Han China, this book illustrates the inseparable relationship between symbolism and self-construction, transformation of body and mind, the definition of human-self relationship, and the order of ethics. “Symbol” not only reflects the landscapes and things, but also reflects the cultural psychology and physical experience formed by different local knowledge. The practice of self-cultivation and morality is also in the process of interpreting nature and regulating human sentiments through symbols.
優惠價: 9 558
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