Questions That Sell

Ask the questions-and get the sale. As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions-the ones that uncover a customer's real needs-yo

Learn to ask powerful questions that generate more sales! "Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most salespeople have extensi

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for

For more than twenty years, Writing Screenplays That Sell has been hailed as the most complete guide available on the art, craft, and business of writing for movies and television. Now fully revised a

In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus, learn how to uncover the most-persuasive benefits hidden

Be prepared for every selling situation! Whatever the scenario, effective salespeople know how to immediately establish customer rapport, build trust and self-confidence, overcome resistan

Powerful presentations thatclose every deal!It’s time to rethink your approach to PowerPointR presentations. Rather than oversee data-filled informationsessions, you need to tell a compelling story th

The up-to-date, acclaimed guide to writing and selling screenplays to today's film and TV markets. This is the new screenwriter's bible.

In this comprehensive guide to mastering everything from professional relationships and correspondence to luncheons and international business, the author demonstrates that interpersonal skills are a

No matter what you want to sell on eBay—auto parts or designer apparel…weird, unique wares or pricey antiques—the principles and basic rules for successful listings are the same. eBa

A transformative and philosophical investigation into how we ask questions, full of practical advice on how we can harness the power of questions for ourselvesWe live in a world that wants answers. Answers provide solutions to our problems, teach us about the world, and help us navigate our lives. But we rush toward answers forgetting, that it is questions that set the course.Questions are a form of power, as well as a vital, everyday tool. After all, if you don’t ask the right questions, you won’t get the right answers. InQ, philosopher Lani Watson examines the history of question-asking, analyzes our answer-oriented present, and offers a path forward toward a question-oriented future. Along the way, she asks us to consider what a question is, why we ask the questions we do, when we first start asking questions, and where we want our questions to take us.The shift from prioritizing answers to focusing on questions is not easy, and it requires careful attention and practice.Qalso inclu

In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.The rise of e-commerce. Big

What is revealed when you authentically connect with the people around you?In Ask Powerful Questions, Will Wise explains how the questions we traditionally ask are virtually meaningless when it comes