A successful design practice requires principals and staff who are creative, technically proficient, and financially savvy.Designing Profits focuses on the last component—the one that is so elusive fo
A successful design practice requires principals and staff who are creative, technically proficient, and financially savvy.Designing Profits focuses on the last component—the one that is so elusive fo
This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and inno
Recognising that creativity is a major driving force in the post-industrial economy, the Chinese government has recently established a range of "creative clusters" – industrial parks devoted to media
Plan brilliant beginnings, magnificent middles and excellent endings with the World's NUMBER ONE Storyteller! Think up terrific stories with Fantastic Mr Fox and learn how to structure the perfect plo
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes―the need for fre
This book is unique in offering practical advice on writing song lyrics within a critically informed framework. Part I provides the theoretical underpinning, while Part II covers the creative process,
This book is unique in offering practical advice on writing song lyrics within a critically informed framework. Part I provides the theoretical underpinning, while Part II covers the creative process,
The notion of 'creative cities' - where cultural activities and creative and cultural industries play a crucial role in supporting urban creativity and contributing to the new creative economy - has b
To succeed in the global economy, students need to think like entrepreneurs. Zhao unlocks secrets to cultivating independent thinkers who can create jobs and contribute positively to the globalized so
This book advances creative writing studies as a developing field of inquiry, scholarship, and research. It discusses the practice of creative writing studies, the establishment of a body of professio
Greetings often provide designer with the chance to truly stretch their creative wings. 1000 More Greetings features examples by designers who are enjoying the luxury of personal expression through c
Maintaining that the standard western theories of modernization do not fully explain the global resurgence of fundamental religion, offers a new analysis of freedom that integrates western and non-wes
For the busy frontline practitioner with little time to plan ahead, this hands-on guide presents imaginative and unique methods to engage families and caregivers throughout the process of assessing vu
This book teaches readers the fundamentals of innovation and reduces them to practice in the context of entrepreneurship and intrapreneurship. It is a new, fresh look at learning and practicing innova
Though primarily known for his haunting, enigmatic novel Pedro Paramo and the unrelenting depictions of the failures of post-revolutionary Mexico in his short story collection, El Llano en llamas, Jua
Focusing on the notion of identity, this book elicits L2 creative writers' own perspectives of their life histories through the form of interviews and think-aloud story writing sessions, and investiga
Focusing on the notion of identity, this book elicits L2 creative writers' own perspectives of their life histories through the form of interviews and think-aloud story writing sessions, and investiga
Healing War Trauma details a broad range of exciting approaches for healing from the trauma of war. The techniques described in each chapter are designed to complement and supplement cognitive-behavio
In the face of unparalleled growth and a truly global audience, the popularity of contemporary art has clearly become a double-edged affair. Today, an unprecedented number of museums, galleries, bienn
"In the face of unparalleled growth and a truly global audience, the popularity of contemporary art has clearly become a double-edged affair. Today, an unprecedented number of museums, galleries, bien
"Introducing creativity into the classroom is a challenge for governments and teachers. Employers around the world are increasingly interested in people who can think and work in a creative fashion. F
Introducing creativity to the classroom is a concern for teachers, governments and future employers around the world, and there has been a drive to make experiences at school more exciting, relevant,
A fully illustrated, interactive, and completely original sex manual, combining the innovative look of a graphic novel with nonfiction advice and activities for fearless fun in bed Host of the wil
Burn (education and new media, U. of London, UK) provides case studies from his own teaching experiences to illustrate the rising use of new technologies in classroom environments. The author discusse
While experiential staging is well documented in tourism studies, not enough has been written about the diverse types of experiences and expectations that visitors bring to the tourist space and how c
While experiential staging is well documented in tourism studies, not enough has been written about the diverse types of experiences and expectations that visitors bring to the tourist space and how c
For decades theorists have opined that the lines between creative writing and composition need to be lifted, yet little has been written about the pedagogical methods that allow a cohesive approach be
For decades theorists have opined that the lines between creative writing and composition need to be lifted, yet little has been written about the pedagogical methods that allow a cohesive approach be
Identifying ‘networked flow’ as the key driver of networked creativity, this new volume in the Springer Briefs series deploys concepts from a range of sub-disciplines in psychology to suggest ways of
Intended for creative professionals and amateurs alike, this book offers 100 tips, resources and techniques for those who want to take their drawing skills to the next level. Through the work of conte
Cultural geography and the social sciences have seen a rise in the use of creative methods with which to understand and represent everyday life and place. Conversely, many artists are producing work t
A sophisticated critical take on contemporary game culture that reconsiders the boundaries between gamers and games.This book is not about the future of video games. It is not an attempt to predict th
Ranging from common cats such as the Ocicat, Ragamuffin, and American Shorthair to exotic breeds like the Siamese, Russian Blue, and Devon Rex, these 46 illustrations will appeal to a wide variety of
The #1–selling Inspire Bible is a beautiful single-column, wide-margin New Living Translation coloring and creative journaling Bible that has become a treasured resource for so many. The new second ed
The #1–selling Inspire Bible is a beautiful single-column, wide-margin New Living Translation coloring and creative journaling Bible that has become a treasured resource for so many. The new second ed
Nature lovers will delight in these 31 fun-to-color word designs! The distinctive illustrations feature the shapes of plants and animals formed by a variety of descriptive terms. Images include an aco
The modern way to create customized backgrounds and ornaments, this collection of brush images covers a remarkable array of design styles, from Art Nouveau to Asian. Crafted at the maximum size and r
Kids are on a mission to save the Earth! Recycle and Remake is the hands-on, practical guide you need to get started.This gentle, but empowering book is full of creative making activities, information
Everybody has one: the inner critic that tells you you’re just faking it, that others have more talent, that you’ll never achieve the success you seek. In Banish Your Inner Critic, renowned speaker an
