The Puppet Explained

How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.This fascinating new edition features:More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management – from benchmarking and “Big Data” to Kaizen and cash flowSimple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrationsKey quotes from major figures from business history – from Andrew Carnegie to Warren BuffetEight pages of brand-new content

How do we map the ocean floor? Why do earthquakes strike some places more than others? In what ways does a city’s layout reflect its politics?Part of DK’s indispensable Big Ideas series, The Geography Book answers these questions and many more.The perfect introduction to the subject, it explores and explains the key geophysical and atmospheric processes that have shaped Earth’s geology, climate, and ecosystems, and the numerous ways in which they have shaped our lives, and we have shaped them in return – for better or worse. Combining easy-to-follow explanations, innovative graphics, and intriguing quotes, it covers everything from geological mapping and the water cycle to climate change and population demographics.This fascinating book includes:*More than 90 of the most important ideas, theories, and milestones in the field of geography – covering physical geography, human geography, environmental geography, and practical geography*Simple explanations, bold infographics and step-by-st