本書內容包含I. An Introduction to Consumer Behavior 1. Understanding Consumer Behavior 2. Developing and Using Information About Consumer Behavior II. The Psychological Core 3. Motivation, Ability, and Op
Transform your business into a customer-centric enterprise?Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volum
For centuries, medicine aimed to treat abnormalities. But today normality itself is open to medical modification. Equipped with a new molecular understanding of bodies and minds, and new techniques fo
Updated to include new terms and references, this workbook helps nonnative English speakers improve their knowledge and understanding of core medical terminology. Students, nurses, doctors, and other
Andrew Clements is the undisputed master of the school story. His kid-friendly humor and keen and empathetic understanding of middle-grade life and classroom dynamics have propelled his books onto bot
Understanding the process -- and the people -- behind successful project management. "While the technical side of project management is important, it's often ""people problems"" that derail even the
Help students build background knowledge, synthesize information, and increase their overall understanding of social studies topics with this collection of 20 highly motivating, reproducible graphic
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Archeology in Space! Gina Diggers' quest for truth and understanding finally takes her beyond the safety of our blue planet and into the stars. The appearance of the Dynasty, once galactic dictators
Is tantra just about exotic sexual practice or does it amount to something more? This lively and original book contributes to a more complete understanding of tantra. It argues that within the differe
Research shows that tactile learning experiences with literacy manipulatives sets the stage for reading success. Understanding letter groups that make specific sounds like blends, digraphs & vowel pa
Formed by images of crowded city streets and towering skyscrapers, our understanding of nineteenth-century Chicago completely neglects the fact that the city itself was only the center of a web of nei
The scaling of semiconductor devices from sub-micron to nanometer dimensions is driving the need for understanding the design of electrostatic discharge (ESD) circuits, and the response of these integ
A down-to-earth guide for understanding, trading, and making money from options Do you want to learn how to use options without getting lost in confusing theories and complicated math? Options Demysti
This book explores the way in which quantum theory has become central to our understanding of the behaviour of atoms and molecules. It looks at the way in which this underlies so many of the experimen
In this hugely ambitious and stimulating book, Peter Watson describes the history of ideas, from deep antiquity to the present day, leading to a new way of understanding our world and ourselves. The
The state-of-the-art full-colored handbook gives in six volumes a comprehensive introduction to the principles and the practice of calculation, layout and understanding of optical systems and lens des
Under certain conditions liquids can change to the vapour phase; this is cavitation, and it imposes serious limitations on pumps and pipelines if damage is to be avoided. Improved understanding of
On average people spend one third of their life sleeping. An understanding of the physiology and pathophysiological changes that take place during this time is, therefore, essential to the medical car
Holistic approach to understanding medical statisticsThis hands-on guide is much more than a basic medical statistics introduction. It equips you with the statistical tools required for evidence-based
Whether you’re an active trader, or simply want a better understanding of how to succeed in today’s markets, you’ll benefit from the wisdom and insight of renowned “Trader’s Hall of Fame” winner, Jack
Do You See What I See? offers leaders, managers, and human resource professionals a unique and practical resource for understanding the behavioral subtleties and nuances that affect the retention of p
Managerial Epidemiology for Health Care Organizations provides readers with a thorough and comprehensive understanding of the application of epidemiological principles to the delivery of health care s
Congenital cardiovascular malformations are the single most common form of birth defect. Therefore a better understanding of the mechanisms involved in both normal cardiac development and the formatio
A friendly, hands-on guide to the dreaded field of statistics Competence in and understanding statistics is important to success in such fields as business and science, and is often a requirement
For more than?30 years, Yvonne Cloetta shared her life with Graham Greene. After years of tormented love affairs and dangerous exploits, the novelist found solace and understanding with this remarkabl
Vital information for discovering and optimizing new drugs "Understanding the data and the experimental details that support it has always been at the heart of good science and the assumption challeng
A skillful balance of theoretical considerations and practical know-how Backed by a team of expert contributors, the Second Edition of this highly acclaimed publication brings a solid understanding of
The state-of-the-art full-colored handbook gives in six volumes a comprehensive introduction to the principles and the practice of calculation, layout and understanding of optical systems and lens des
This book draws together contributions from basic, pharmaceutical and clinical sciences aimed at a better understanding of the structure and function of hERG and the molecular basis for compound bindi
"The authors believe that users of finite element analysis (FEA) software products must have a basic understanding of how mathematical models are constructed; what are the essential assumptions incorp
Global Executive Leadership Inventory (GELI) is your in-depth development tool that offers guidance for understanding your leadership abilities and shows you how to take steps to improvement. The Inve
In 1994, Driven to Distraction sparked a revolution in our understanding of attention deficit disorder. Widely recognized as the classic in the field, the book has sold more than a million copies. Now
"Don Coxe has provided an excellent survival guide for understanding the financial markets of the 21st century."--David Hale, global economist, Hale Advisors LLC The New Reality of Wall Street explai
A blueprint for understanding and interpreting essential economic information From the publishers of The Economist, the renowned international business weekly, this practical resource offers a detail
Your key to understanding the financial world Now you can put thousands of financial topics and terms at your fingertips-with Webster's New World Finance and Investment Dictionary. Here are definitio
You can count on a good plan A successful building or remodeling job requires not only a plan, but also the skill to interpret it and an understanding of the mathematics behind it. Whether you are a
An exploration into how recent leaps in the understanding of DNA offer both scientific promises and complex ethical issues probes the fundamental questions related to advances in DNA science, covering
This volume describes the advances in the quantum theory of fields that have led to an understanding of the electroweak and strong interactions of the elementary particles. These interactions have all
