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Young fans of Ernie Cline's Ready Player One will love this classic video game inspired mystery filled with elements of Escape from Mr. Lemoncello's Library and From the Mixed Up Files of Mrs. Basil E

Our gadgets are getting smarter. Technology can log what we buy, customize what we consume and enable us to save and share every aspect of our existence. In the future, we're told, it will even make p

Click Here is the ultimate guide to making the internet work for your business. By using just some of the many methods contained in this book, you will reach more people, improve your business and ha

Arguing that technology is changing the way we understand human society, the award-winning author of The Net Delusion discusses how the disciplines of politics, culture, public debate, morality and hu

Our society is at a crossroads. Smart technology is transforming our world, making many aspects of our lives more convenient, efficient and?in some cases?fun. Better and cheaper sensors can now be emb

Imagine if all your personal thoughts about crushes, fears, enemies, and even kissing practice ended up on the Internet for everyone to read. That's what happens to Erin Swift when her super-secret bl

From driverless cars to smart thermostats, from autonomous stock-trading systems to drones equipped with their own behavioral algorithms, the internet now has direct effects on the physical world. Whi

While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especiall

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous impl

Young fans of Ernie Cline's Ready Player One will love this classic video game inspired mystery filled with elements ofEscape from Mr. Lemoncello's Library and From the Mixed Up Files of Mrs. Basil E.

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《富比世》評選全球最具影響力行銷長亞歷克斯．舒茲淬鍊20年實戰經驗的數位行銷權威版★「如果沒有亞歷克斯的努力，臉書社群就無法將全球二十多億人連結在一起。」――馬克．祖克伯，Meta執行長★「（作者是）數位成長行銷領域名副其實的世界級專家……你不該忽視這本書。」――山姆．奧特曼，OpenAI執行長「點擊」是數位行銷的成功關鍵。只有有效點擊，才能將顧客興趣轉化為行動。然而，在實務上，數位行銷遠比想像中困難：預算難以掌控、成效難以評估，甚至連是否真正帶來獲利都說不清楚。當你無法釐清哪些行銷活動真的有效，他人的成功經驗往往也無法複製。行銷人不需要更多工具，而是一套拆解數位行銷運作邏輯並可直接應用的方法，幫你找出最適合產品或服務的策略。本書正是這樣的指南。作者亞歷克斯．舒茲是Meta行銷長，也是Facebook成長團隊的核心成員，參與打造全球數十億用戶規模的產品，並親歷企業從停滯到高速擴張的關鍵轉折，深刻理解行銷如何驅動規模與營收成長。● 建立核心架構：從轉換、管道、投放到素材選擇。● 提升投資報酬：辨識增幅效果，把預算花在刀口。● 強化成效衡量：建立可信任的數據，正確判讀結果。● 駕馭關鍵管道：拆解四大行銷管道的最佳應用方法。● 應對AI挑戰：工具持續演變，掌握不變的原則才能勝出。當方法正確且能穩定帶來轉換，成長就不再仰賴運氣，而是可以被驗證、被放大的結果。無論你在大型企業或新創團隊，本書都是提升決策品質與行銷成效的必讀之作。★各界盛讚★「很少人比亞歷克斯更理解行銷與成長，這歸功於他在臉書的多年經驗，這家公司無疑是全球在行銷和企業成長上表現最耀眼的組織之一。本書把這些洞見提煉成每個創辦人、行銷人員和執行者所需的實用和可行策略。」――丹尼爾．埃克（Daniel Ek），Spotify執行長「身為數十年來數位行銷界最頂尖的思想家與實踐者，亞歷克斯為任何規模的企業、任何層級的行銷人員提供非常重要的資源，告訴他們如何確保花每一塊錢都能創造更好的報酬。」――賽斯．麥特林斯（Seth Matlins），《富比世》CMO Network總經理「如果數位時代有行銷碩士課程，本書就是唯一的教材。想讓成效翻倍甚至倍增，就照書中的方法去做。」――安德魯．羅伯遜（Andrew Robertson），BBDO Worldwide 董事長「不懂行銷的人該讀，自認懂行銷的人更該讀。這是一本從過去出發、帶

Looks at the shape of society in the digital age, of the direction in which the 21st Century may take us. From urging us to drop outdated ideas of the internet to showing how to design more humane and

建立安全數位世界的第一本書◎國際科技安全專家布魯斯‧施奈爾對未來趨勢的嶄新建議◎CYBERSEC台灣資安大會主席吳其勳專文導讀😈你開著車，突然收音機不聽使喚，接著是雨刷、空調、引擎……😈 2016年，烏克蘭的高壓變電所被搖控關閉。😈2017年的某個週末，全球有15萬台印表機突然開始印起各種嘲諷訊息。 以上這些，在這個萬物與網路高度連結的時代可能愈來愈容易發生。在這樣的網路世界裡，我