Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product de
The virtual organization is a new and dynamic form of organization which is threatening to challenge more conventional forms of business organization. The benefits of this form of working are enormous
Marketing Changes is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another 'capstone' or 'honours' course in the su
Students of Human Resource Management and professional managers often find the legal aspect of their study or work overly complex. This comprehensive text provides an invaluable resource to these grou
It is appropriate that at a time of enormous change and opportunity in the international trade scene and procurement environment that Alan Branch has chosen to write International Purchasing and Manag
This innovative text provides a comprehensive and balanced review of approaches to work organization in one accessible volume. By synthesising a number of theories, Colin Hales concludes that organiza
Edited by three teleworkers with extensive experience as researchers and consultants Managing Telework provides an integrated and comprehensive account of the human resource management of teleworkers.
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a val
Operations and Quality Management provides a systematic and proven way of acquiring business excellence through sound and practical operations and total quality management implementation. It links the
The Seven Deadly Skills of Management is directed at people starting up or already involved in management, from first time managers to middle managers. An essential tool for the business person who wa
Smart Strategies Series This is a book of business strategy that draws together definitions and views on a hot new topic - visioning. Increasingly managers and firms, world-wide, are realising that th
This collection of key papers from leading subject experts provides an authoritative introduction to Scotland's largest industry, Tourism. The book is an essential purchase for business and tourism li
Readings in Microeconomics is principally a selection of significant contributions to the field of Microeconomics and the articles have been selected for their readability and for the intellectual sti
Managing Your Finances explains to readers with a limited knowledge of finance how they can design their own investment portfolio, arrange their own pension, identify their insurance needs and select
The revised edition of this successful textbook continues to provide non-specialist students of financial accounting with a comprehensive and relevant approach to the subject that takes on board the i
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theori
Global Business Strategy looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to
This book is specially designed to be used as a tool for independent study and as a conventional course textbook. Interactive learning activities throughout the text enable students to develop technic
Strategic Accounting for Management is designed for management students at post-graduate business schools and on executive MBA courses. It takes current trends in management accounting and develops a
This is the second edition of a well-established student text giving a thematic and analytical treatment to the comparative and international aspects of industrial relations. By surveying, integrating
