滿額折
The Four : How Amazon, Apple, Facebook and Google Divided and Conquered the World
- ISBN13：9780593077894
- 出版社：Bantam UK
- 作者：Scott Galloway
- 裝訂／頁數：精裝／352頁
- 規格：24cm*15.6cm (高/寬)
- 出版日：2017/10/05
相關商品
商品簡介
商品簡介
* The Four Horsemen (Amazon, Apple, Facebook and Google) have not just created new businesses, but changed the nature of the economy and rules for success for ever. To win in the digital age - and to create massive stakeholder value - requires an understanding of how these firms became the most successful and influential organisations in history, the first with the potential to be valued at one trillion dollars.
* The Four Horsemen are winning not just because of their technology and talent. Each taps into an instinctive, evolutionary need and has captured value serving these needs: Amazon, our need to hunt and gather; Apple, our need to procreate; Facebook, our need for love; and Google, our need for a God.
* There is a core set of eight requirements for winning in the digital age.
The analysis presented in this book explains how our new digital economy really works, what separates winners from losers, and what is required to create The Fifth Horseman. Leading candidates include Uber and, as unlikely as it appears, Starbucks.
* The Four Horsemen are winning not just because of their technology and talent. Each taps into an instinctive, evolutionary need and has captured value serving these needs: Amazon, our need to hunt and gather; Apple, our need to procreate; Facebook, our need for love; and Google, our need for a God.
* There is a core set of eight requirements for winning in the digital age.
The analysis presented in this book explains how our new digital economy really works, what separates winners from losers, and what is required to create The Fifth Horseman. Leading candidates include Uber and, as unlikely as it appears, Starbucks.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。