商品簡介
Increase profits with these great marketing strategies!
Word-of-mouth, PR, advertising, blogs, direct mail ... There is an endless number of ways to market a product or service. Which one is right for your business?
Learn how to:
- Take advantage of the newest technology—blogs, e-mail, web pages, eFax, and more—for a high-impact, low-cost solution
- Dramatically increase sales by creating awareness of your business in the local community
- Use “ethical marketing” to stand apart from the competition and increase sales
- Overcome competition with unusual but effective strategies like “stand next to the ugly kid” and “be the second guy through the door”
You don’t have to spend millions of dollars on marketing to see a huge impact on sales. Specific action steps and to-do lists through every step of the process guarantee that you’ll end up with a complete, effective marketing plan that won’t break the bank.
作者簡介
Kevin A. Epstein is a Silicon Valley marketing executive with founding experience at three successful small-business retail ventures. He has more than 15 years of marketing experience at such software industry high-flyers as Netscape, RealNetworks, Inktomi and VMware.
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