International Business: Competing in the Global Marketplace 6/E(國際企業)

在當前各種學術領域中，與台灣企業成長最密切的一環就是管理學院的教學與研究是否已達國際水準。而本書是世界一流的國際企業管理教科書，可用以提升台灣國際公司 ( 及華人企業 ) 的管理理念、改善實務運作、及增進營運績效。這是我們導讀《國際企業》英文版的最大心意，藉以完成一項具有深遠影響的接軌工程。

Part 1　Introduction and Overview

• Chapter 1 Globalization

Part 2　Country Differences

• Chapter 2 National Differences in Political Economy

• Chapter 3 Differences in Culture

• Chapter 4 Ethics in International Business

Part 3　The Global trade and Investment Environment

• Chapter 5 International Trade theory

• Chapter 6 The Political Economy of International Trade

• Chapter 7 Foreign Direct Investment

• Chapter 8 The Political Economy of Foreign Direct Investment

• Chapter 9 Regional Economic Integration

Part 4　The Global Monetary System

• Chapter 10 The Foreign Exchange Market

• Chapter 11 The international Monetary System

Part 5 The Strategy and Structure of International Business

• Chapter 12 The Strategy of International Business

• Chapter 13 The Organization of International Business

• Chapter 14 Entry Strategy and Strategic Alliances

Part 6　Business Operations

• Chapter 15 Exporting, Importing, and Countertrade

• Chapter 16 Global Production, Outsourcing, and Logistics

• Chapter 17 Global Marketing and R&D

• Chapter 18 Global human Resource Management

• Chapter 19 Accounting in the International Business

• Chapter 20 Financial Management in the International Business

• Glossary

• Photo Credits

• Index