商品簡介
《商務英語綜合教程》共分四冊,每冊12個單元,內容包括經濟、管理、國際法和跨文化四大模塊,每單元均由TextA、TextB、TextC及相關練習組成。Text A側重商務詞匯、語法知識及篇章理解。Text B著力培養學生的商務英語口語和寫作能力等交際能力。Text C主要是提高學生的聽力技能和人文底蘊。本套教材主要適用于全日制商務英語專業或者英語(商務英語方向)專業的一二年級大學生,也可作為全日制非英語專業學生的選修課教材或行業培訓教材。教材分學生用書和教師用書。
目次
第一冊
Unit One Business Leaders
Unit Two Becoming Persuasive
Unit Three Integrity in Business
Unit Four Motivating Employees
Unit Five Team Building
Unit Six The Art of Layoff
Unit Seven Stress Management
Unit Eight Online Shopping
Unit Nine Building Customer Loyalty
Unit Ten Cause Marketing
Unit Eleven Corporate Espionage
Unit Twelve Global Crisis
第二冊
Unit One Money
Unit Two Public Relations
Unit Three Personal Finance
Unit Four Business Etiquette
Unit Five Building Brand
Unit Six Concept of Management
Unit Seven GIobalization
Unit Eight E-Marketing
Unit Nine Communication
Unit Ten Employee Management
Unit Eleven Career Guidance
Unit Twelve Expert Economist