商品簡介
What really influences the way the stock markets behave?
David Cohen argues that far from being influenced by logical, rational considerations, stock markets are driven by deep-seated emotions such as fear, greed, panic and the herd instinct.
Written in a jargon-free style, this book contains fascinating case histories on companies and individuals and includes an amusing psychological quiz which will help you to understand your own attitude to risk and therefore guide you when making investment decisions.
Essential reading for anyone with an interest in how markets actually work.
* A fun, topical read
* Contains a psychological quiz to test attitude towards risk
* Includes a useful glossary of psychological and investment terms
作者簡介
DAVID COHEN is a psychologist, writer and film-maker. After gaining his Ph.D. in psychology, he founded and edited for eleven years the magazine Psychology News; his previous books include Psychologists on Psychology, Being a Man, the best-selling How to Succeed in Psychometric Tests, and Alter Egos: Multiple Personalities.
名人推薦
"..thought-provoking.." (Moneywise February 2002)
目次
About the Author.
Introduction.
A Thousand Ways of Losing Your Pants.
The Psychology of Money and Profit.
The Logical Blues or How we Learn to Hate Informaiton.
Inside the Markets -
The Analysts.
The Psychology of Risk and Risk Takers.
Going for Broke -
The Secret Art of Broking.
Inside the Markets -
Dealers and Traders.
Psychology and the Great Gurus of Investment.
Case Histories.
Faith, Fraud and Financial IQ.
Glossary.
References.
Index.
