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THE BIG BOOK OF BENEFIT AUCTIONS
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商品簡介
The Big Book of Benefit Auctions is the ultimate step-by-step handbook on how to plan and have a successful and effective auction. Auction committees will find it an invaluable reference as it provides all the tools they will need for complete auction planning and management. From setting the goal for the event, to organizing the committee, procuring auction items, building the audience, preparing the catalog and through auction night cashiering (check out) services, everything you will want to know about the auction process is readily at your fingertips in this resource guide. The book will not only contain important "how to" information, it will also explain why some decisions and activities are not only good practices, they are essential to having a well-run and efficient event. Also, the book will discuss important strategies for maximizing revenue at your event, and will cover common pitfalls and how to avoid them.
作者簡介
JAY R. FISKE is a nationally recognized charity auctioneer and regular speaker for many different types of organizations related to auction planning, consulting, and fundraising. He has been a regular contributor to many media publications such as Auctioneer magazine, Rotarian Magazine, and more. Jay regularly serves as a consultant on fundraising to national and local nonprofits.
CORINNE A. FISKE is an event coordinator and auction consultant who also participates in teaching at Northwest Benefit Auctions' workshops. She is the President and founder of The PoliteChild, a leading educational program for schools dedicated to developing excellent social skills in children of all ages.
CORINNE A. FISKE is an event coordinator and auction consultant who also participates in teaching at Northwest Benefit Auctions' workshops. She is the President and founder of The PoliteChild, a leading educational program for schools dedicated to developing excellent social skills in children of all ages.
目次
About the Authors.
Why This Book Was Written.
Acknowledgments.
A Brief Introduction to Successful Auctions.
Phase I – Pre-Event Planning.
Chapter 1 Pre-Planning Activities.
The Auction Steering Committee.
Defining the Purpose of Your Event.
Setting Financial and Attendance Goals.
Planning Your Budget.
Chapter 2 Establishing Auction Committees.
Auction Committee Co-Chairs.
Chapter 3 Getting to Work.
The First Committee Meeting.
The Mission Statement.
Establishing Committee Responsibilities.
Selecting the Date for the Event.
Identifying Potential Themes.
Selecting a Preferred Venue.
Establishing a Goal.
Creating a Budget.
Setting Future Committee Meetings.
Phase I – Conclusion.
Phase II – Event Planning and Organization.
Chapter 4 The Five-Year Plan.
Managing Change.
Chapter 5 Planning the Details of Your Event.
Determining the Elements of Your Goal.
Finalizing Your Date and Location.
Hiring the Experts.
Tools for Getting Organized—Auction Software.
Holding the Kickoff Rally.
Chapter 6 Planning Your Silent and Live Auctions.
Effective Silent Auction Displays.
Effective Live Auction Promotion.
Chapter 7 Other Auction Activities.
Revenue Enhancers: Adding More to Your Bottom Line.
Handling Class Projects.
Summary for Revenue Enhancers.
Phase II – Conclusion.
Phase III – Procurement, Audience Development, and Event Preparation.
Chapter 8 Procurement.
Common Questions about Procurement.
The Procurement Form.
Once You’ve Received the Commitment.
The Case for Consignments.
Chapter 9 Promoting Your Event.
Table Captain Process.
Audience Development.
Save-the-Date Cards.
Web Site.
E-mail.
Invitations.
Chapter 10 Event Preparation.
Planning Your Event Space.
Auction Catalogs.
Phase III – Conclusion.
Phase IV – Event Execution.
Chapter 11 Preparing for Your Day-of-Event Needs.
Registration Packets.
Printing Other Guest-Related Collateral.
Bid Forms, Table Tents, and Auction Display Considerations.
Cashiering Requirements.
Arranging for Volunteer Help.
Chapter 12 Conducting the Event.
Managing Registration.
Managing Your Silent Auction.
Managing Your Live Auction.
End-of-Evening Cashiering.
Item Redemption.
Summary of Day-of-Event Logistics.
Phase IV – Conclusion.
Phase V – Post-Event Activities and Planning for the Next Event.
Chapter 13 Post-Event Activities.
Conducting the Post-Auction Audit.
Hosting a Post-Event Recap Meeting.
Generating Thank-You Letters to Guests and Donors.
The Volunteer Party.
Chapter 14 Planning for the Next Event.
Phase V – Conclusion.
Resources.
Glossary.
Index.
Why This Book Was Written.
Acknowledgments.
A Brief Introduction to Successful Auctions.
Phase I – Pre-Event Planning.
Chapter 1 Pre-Planning Activities.
The Auction Steering Committee.
Defining the Purpose of Your Event.
Setting Financial and Attendance Goals.
Planning Your Budget.
Chapter 2 Establishing Auction Committees.
Auction Committee Co-Chairs.
Chapter 3 Getting to Work.
The First Committee Meeting.
The Mission Statement.
Establishing Committee Responsibilities.
Selecting the Date for the Event.
Identifying Potential Themes.
Selecting a Preferred Venue.
Establishing a Goal.
Creating a Budget.
Setting Future Committee Meetings.
Phase I – Conclusion.
Phase II – Event Planning and Organization.
Chapter 4 The Five-Year Plan.
Managing Change.
Chapter 5 Planning the Details of Your Event.
Determining the Elements of Your Goal.
Finalizing Your Date and Location.
Hiring the Experts.
Tools for Getting Organized—Auction Software.
Holding the Kickoff Rally.
Chapter 6 Planning Your Silent and Live Auctions.
Effective Silent Auction Displays.
Effective Live Auction Promotion.
Chapter 7 Other Auction Activities.
Revenue Enhancers: Adding More to Your Bottom Line.
Handling Class Projects.
Summary for Revenue Enhancers.
Phase II – Conclusion.
Phase III – Procurement, Audience Development, and Event Preparation.
Chapter 8 Procurement.
Common Questions about Procurement.
The Procurement Form.
Once You’ve Received the Commitment.
The Case for Consignments.
Chapter 9 Promoting Your Event.
Table Captain Process.
Audience Development.
Save-the-Date Cards.
Web Site.
E-mail.
Invitations.
Chapter 10 Event Preparation.
Planning Your Event Space.
Auction Catalogs.
Phase III – Conclusion.
Phase IV – Event Execution.
Chapter 11 Preparing for Your Day-of-Event Needs.
Registration Packets.
Printing Other Guest-Related Collateral.
Bid Forms, Table Tents, and Auction Display Considerations.
Cashiering Requirements.
Arranging for Volunteer Help.
Chapter 12 Conducting the Event.
Managing Registration.
Managing Your Silent Auction.
Managing Your Live Auction.
End-of-Evening Cashiering.
Item Redemption.
Summary of Day-of-Event Logistics.
Phase IV – Conclusion.
Phase V – Post-Event Activities and Planning for the Next Event.
Chapter 13 Post-Event Activities.
Conducting the Post-Auction Audit.
Hosting a Post-Event Recap Meeting.
Generating Thank-You Letters to Guests and Donors.
The Volunteer Party.
Chapter 14 Planning for the Next Event.
Phase V – Conclusion.
Resources.
Glossary.
Index.
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