商品簡介
A how-to resource for incorporating social media into training
Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You'll learn to leverage each medium's unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training.
PRAISE FOR SOCIAL MEDIA FOR TRAINERS
"Clear explanations and practical examples of the use of social media for learning, make this book essential reading for all workplace trainers."
—Jane Hart, founder, Centre for Learning and Performance Technologies, and founding member of the Internet Time Alliance
"... a practical, intelligent book teaching trainers how to effectively utilize technology for real learning outcomes."
—Karl Kapp, professor of Instructional Technology at Bloomsburg University and author of Learning in 3D and Gadgets, Games and Gizmos for Learning
"Trainers who want to succeed in the new social learning world should read this book. Jane has made social media easy, practical, and simple to use."
—Ray Jimenez, PhD, Chief Learning Architect, VignettesLearning.com
作者簡介
Jane Bozarth, Ed.D., is an internationally known trainer, speaker, and author. She is the author of Pfeiffer's E-Learning Solutions on A Shoestring; Better Than Bullet Points: Creating Engaging E-Learning with PowerPoint; From Analysis to Evaluation, and, with Jim Kouzes & Barry Posner, The Challenge Continues. In addition to her work as Elearning Coordinator for the state of North Carolina, USA, Dr. Bozarth is the Social Media Strategist of InSync Training, LLC and she is also a moderator of a number of popular Twitter real-time #lrnchat sessions.
目次
List of Tables and Figures.
Acknowledgments.
Introduction: Getting the Most from This Resource.
Chapter 1: The Basics.
What Is Social Media?
Why Social Media in Training?
Which One?
Choosing What to Use When.
Getting Started.
Summary.
Chapter 2: Twitter.
In a Nutshell.
In a Larger Container.
How to View Twitter.
Advantages/Disadvantages of Twitter in Training.
Why Twitter Instead of Something Else?
Why Twitter in Addition to Something Else.
Getting Started.
Before the Training Event.
Pre-Work.
In Class.
Intersession Work.
Formative Evaluation.
Summative Evaluation.
Post-Class: Extending the Life of the Training.
Twitter Tools.
Inside the Enterprise.
Case: Microblogging at Qualcomm.
Summary.
Chapter 3: Facebook.
In a Nutshell.
In a Larger Container.
How to View Facebook.
Advantages/Disadvantages of Facebook in Training.
Why Facebook Instead of Something Else?
Why Facebook in Addition to Something Else?
Getting Started.
Once Your Personal Page, Group, or Fan Page Is Set Up.
Hosting an Online Course.
Prior to Course Start.
Intersession Work.
Building a Learning Community with Facebook.
Case: Facebook as a Community InSync Training Course Graduates.
And Now, a Few Words About LinkedIn.
Summary.
Chapter 4: Blogs.
In a Nutshell.
In a Larger Container.
How to View Blogs.
Advantages/Disadvantages of Blogs in Training.
Why Blogs Instead of Something Else?
Why Blogs in Addition to Something Else?
Getting Started.
To Provide a Course Site or Host an Online Course.
Case: Public Library Uses a Blog to Host a Course.
To Support a Traditional Course.
Pre-Work.
Intersession Work.
Formative and Summative Evaluation.
Final Projects.
Post-Course.
Building a Learning Community.
Summary.
Chapter 5: Wikis.
In a Nutshell.
In a Larger Container.
How to View Wikis.
Advantages/Disadvantages of Wikis in Training.
Why Wikis Instead of Something Else?
Why Wikis in Addition to Something Else?
Getting Started.
Hosting an Online Course.
Case: Jive Software Uses a Wiki to Host a Course.
In Addition to an Online Course.
To Support a Traditional Course.
Pre-Work.
Intersession Work.
Post-Course.
Formative and Summative Evaluation.
Building a Learning Community.
Summary.
Chapter 6: Other Tools.
Google Wave.
Google Docs.
YouTube.
Case: Interactivity via YouTube.
TeacherTube.
Social Bookmarking.
Slideshare.
Free Virtual Classroom Tools.
Skype.
VoiceThread.
Mashups: Game Changers.
UStream.
Pindax.
Summary.
Chapter 7: The Bigger Picture.
Well First, What Is “Learning”?
What Is Social Learning?
What Does Social Learning Look Like?
Case: Online Community Owned by Employees of Government Agency.
And Now, 268 Words About Knowledge Management.
Social Learning: How to Do Things Versus How to Get Things Done.
What's the Future?
Getting Started with Social Learning.
Summary.
Afterword: Be the Change.
Selling the Change.
Being the Change.
Appendix.
References and Suggested Reading.
About the Author.