滿額折
Kfc In China - Secret Recipe For Success
商品資訊
ISBN13：9780470823842
出版社：John Wiley & Sons Inc
作者：Liu
出版日：2008/06/26
裝訂／頁數：平裝／206頁
規格：23.5cm*15.9cm*1.3cm (高/寬/厚)
商品簡介
作者簡介
目次
商品簡介
Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
作者簡介
Former vice president of business development and a member of Tricon Restaurants' Executive Committee, Warren Liu was integral to KFC's stunning success in China.
A Harvard MBA, Warren was also formerly Senior Vice President & General Manager, Greater China of MasterCard International.
目次
PROLOGUE.
Chapter One: KFC - Pioneer in China.
Chapter Two:Assemble And Retain The Most Qualified Team.
Chapter Three: Business Strategy.
Chapter Four: Local Partnership, Government Relations, and Crisis Management.
Chapter Five:Product and Marketing.
Chapter Six: Supply Chain.
Chapter Seven: Real Estate Development.
Chapter Eight: Operation Excellence.
Chapter Nine: Localization, Innovation and Adaptation.
Chapter Ten: Headquarters Support.
Chapter Eleven: Leadership with Chinese Characteristics.
Chapter Twelve: Past And Future.
EPILOGUE.
Chapter One: KFC - Pioneer in China.
Chapter Two:Assemble And Retain The Most Qualified Team.
Chapter Three: Business Strategy.
Chapter Four: Local Partnership, Government Relations, and Crisis Management.
Chapter Five:Product and Marketing.
Chapter Six: Supply Chain.
Chapter Seven: Real Estate Development.
Chapter Eight: Operation Excellence.
Chapter Nine: Localization, Innovation and Adaptation.
Chapter Ten: Headquarters Support.
Chapter Eleven: Leadership with Chinese Characteristics.
Chapter Twelve: Past And Future.
EPILOGUE.
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