商品簡介
Corporate Co-Evolution is a work of major scholarship that develops broad macro-economic principles of corporate strategy by examining and analyzing the history and growth of Telemig, a major Brazilian telecommunications company.
Analyzes the different domains of the corporate environment - economic, social, cultural and political - that impact on the evolution of companies
Traces the multi-level changes in a major Brazilian telecommunications company, uncovering the dynamics of change over the course of 30 years
Develops a broader contextual and historical perspective that enriches our understanding of today's international corporate environment
Includes a general introduction to the complex political factors in the corporate environment that impact the growth of companies
Co-authored by internationally-renowned author and business consultant, John Child
作者簡介
Suzana Rodriguez is a Professor of International Business and Organization at Birmingham Business School.
John Child is Chair of Commerce at Birmingham Business School. He is the author of the classic text: Organization and author or co-author of 18 books and more than 120 articles.
目次
Series Editors’ Foreword.
Part I: Introduction.
1 Perspectives on Corporate Evolution.
2 The Economic and Political Context of Telecommunications in Brazil.
3 Scope and Method.
Part II: Historical Co-evolution.
4 Foundations 1953-1985.
5 Politicization 1985-1993.
6 Reconstruction and Demise 1993-2000.
Part III: Multi-dimensional Co-evolution.
7 Organizational Culture.
8 Corporate Identity.
9 Metaphors and Reflective Imaging.
10 The Politics of Learning.
Part IV: Theoretical Development.
11 A Political Interest Theory of Corporate Co-evolution.
Index
