商品簡介
From Henry Ford and Andrew Carnegie, to Lee Iacocca and David Ogilvy, this dynamic anthology includes 54 essays and speeches on business success, from some of the greatest business leaders of all times. Designed for easy-reference, it features sections on leadership, management, entrepreneurship, and more. Notable quotes are called out in larger type in each article. Finally, two indexes cross-reference authors alphabetically and chronologically.
作者簡介
PETER KRASS is a freelance writer and editor living in Connecticut.
目次
Partial table of contents:
HOW TO GET AHEAD.
The Road to Business Success (A. Carnegie).
They Won't Think (T. Edison).
THE IMPORTANCE OF CHARACTER.
What I Have Learned about Men (H. Firestone).
The Character of the Businessman (H. Luce).
THE DYNAMICS OF LEADERSHIP.
Leadership (D. Ogilvy).
Lessons for Success (J. Welch).
THE ESSENTIALS OF GOOD MANAGEMENT.
The Most Important Thing I Ever Learned about Management (A. Sloan).
More on Good Management (L. Iacocca).
SELLING SKILLS AND CUSTOMER FOCUS.
You in a Career of Selling (R. Woodruff).
MAINTAINING INDIVIDUALITY IN THE CORPORATE WORLD.
The Hat of the Student (W. Rockwell).
The Modern Corporation (G. Perkins).
GUNSLINGERS AND THE ENTREPRENEURIAL SPIRIT.
What I Learned about Business (H. Ford).
The Art of Money-Getting (P. Barnum).
PHILOSOPHY FROM WALL STREET.
My Investment Philosophy (B. Baruch).
What Makes Me Tick?
(C. Icahn).
Chronology.
Author Index.
Acknowledgments.
Notes.
Credits and Sources.
Index.
