Marketing Online Education Programs: Frameworks for Promotion and Communication

This collection of twenty four articles on business development of online educational services showcases current scholarship in the marketing and financing of distance learning programs. The volume is divided into five sections covering the role of marketing in online education, social media, pedagogy in marketing programs, cross cultural variations in marketing strategies and individualization and financing in distance education. Topics discussed include marketing and promotion of online adult education products, social media-based relationship marketing, selling online education in the healthcare field, applying corporate identity across cultures and financing distance education in an era of economic challenges. Individual papers include abstracts, illustrations, tables, notes and bibliographies and a volume wide compilation of reading resources is provided. Contributors include academics in fields such as education, computer science, business and political science from universities in the US, Europe and South Africa. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)