商品簡介
In The New Negotiating Edge: The Behavioral Approach for Results and Relationships, Gavin Kennedy, a successful negotiation consultant with three decades of experience, outlines a new approach to diplomatic and effective ways to achieve negotiating goals while building and maintaining strong relationships. He asserts that most people are either red negotiators, aggressive and hard-line, or blue negotiators, who are passive and overly conciliatory. Kennedy proposes a middle ground, or purple style of negotiation, that utilizes the benefits of the red and blue styles and tempers the weaknesses of both for optimum business success.
作者簡介
Gavin Kennedy has authored eleven books on negotiation, which have been translated into numerous languages. He is a professor at Edinburgh Business School and managing director of Negotiate Limited, a training and consulting firm.
