Broadcasting in the Twenty-First Century

"Broadcasting has undergone rapid and substantial changes following recent advances in modern technology. This innovative new book provides a comprehensive guide to the cultural, political, economical and technological factors that make broadcasting whatit is today. Beginning with a chronological narrative of the history of broadcasting it goes on to consider key issues in the development of radio, television and the internet, including the impact on audiences and the growth of "broadcasting on demand."Concluding with a discussion of what the future holds for digital broadcasting, this book provides media students with a vital insight into the past, present and future of broadcasting. "--

Richard Rudin is Senior Lecturer in Broadcasting and journalism at Liverpool John Moores University, UK. He has worked as a journalist, newscaster, presenter, producer and manager. He co-authored An Introduction to Journalism (2002), was a major contributor to the award-winning Encyclopedia of Radio (2004), and is the author of a number of journal articles on broadcasting. He is International Division Chair of the US-based Broadcast Education Association.