As our everyday social and cultural experiences are increasingly mediated byelectronic products--from "intelligent" toasters to iPods--it is the design of these products thatshapes our experience of the "electrosphere" in which we live. Designers of electronic products,writes Anthony Dunne in Hertzian Tales, must begin to think more broadly about the aesthetic role ofelectronic products in everyday life. Industrial design has the potential to enrich our dailylives--to improve the quality of our relationship to the artificial environment of technology, andeven, argues Dunne, to be subverted for socially beneficial ends.The cultural speculations andconceptual design proposals in Hertzian Tales are not utopian visions or blueprints; instead, theyembody a critique of present-day practices, "mixing criticism with optimism." Six essays exploredesign approaches for developing the aesthetic potential of electronic products outside a commercialcontext--considering such topics as the post-optimal object and the aesthetics ofuser-unfriendliness--and five proposals offer commentary in the form of objects, videos, and images.These include "Electroclimates," animations on an LCD screen that register changes in radiofrequency; "When Objects Dream...," consumer products that "dream" in electromagnetic waves; "Thiefof Affection," which steals radio signals from cardiac pacemakers; "Tuneable Cities," which uses thecar as it drives through overlapping radio environments as an interface of hertzian and physicalspace; and the "Faraday Chair: Negative Radio," enclosed in a transparent but radio-opaqueshield.Very little has changed in the world of design since Hertzian Tales was first published bythe Royal College of Art in 1999, writes Dunne in his preface to this MIT Press edition: "Design isnot engaging with the social, cultural, and ethical implications of the technologies it makes sosexy and consumable." His project and proposals challenge it to do so.
Julian Paul Keenan is Director of the Cognitive Neuroimaging Laboratory and Associate Professor of Psychology at Montclair State University.
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