TOP
紅利積點抵現金,消費購書更貼心
Managerial Economics in a Global Economy
90折

Managerial Economics in a Global Economy

商品資訊

定價
:NT$ 5396 元
優惠價
904856
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
商品簡介
作者簡介

商品簡介

Managerial Economics in a Global Economy, Sixth Edition, synthesizes economic theory, decision science, and various aspects of business administration studies, examining how they interact as a firm attempts to reach optimal profitability and efficiency in the face of constraints. It features 129 real-world case studies and six longer, detailed studies--more than any other text on the market. In addition, author Dominick Salvatore fully integrates material on the international ramifications of managerial decisions into the entire text, instead of segregating it in a separate chapter or in a few case studies.

The book is divided into five parts. Part One examines the nature and scope of managerial economics, presents the theory of the firm, and reviews optimization techniques. Part Two analyzes demand. Part Three presents the theory and measurement of the firm's production and costs. Part Four brings together demand analysis with production and cost analysis to show how price and output are determined under various forms of market organization. Part Five examines regulation and antitrust, the role of government in the economy, risk analysis, long-term investment decisions, and capital budgeting.

Managerial Economics in a Global Economy, Sixth Edition, is ideal for upper-level undergraduate and graduate courses in managerial economics.

作者簡介


Dominick Salvatore is Professor of Economics and Business at Fordham University, Visiting Professor at the Vienna Economics and Business Administration University, and Honorary Professor at the Shanghai Finance University. He is president of the North American Economics and Finance Association, a former chairman of the New York Academy of Sciences, and a consultant to the Economic Policy Institute in Washington, the United Nations, and various multinational banks and corporations. He is the author, coauthor, or editor of forty-four books.

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

優惠價:90 4856
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

暢銷榜

客服中心

收藏

會員專區