Advances In Strategic Corporate Entrepreneurship: Key and Current Readings
商品資訊
ISBN13：9780415989589
出版社：Routledge UK
作者：Theodore Herbert
裝訂：平裝
商品簡介
A companion volume to Herbert’s Strategic Corporate Entrepreneurship textbook, Advances in Strategic Corporate Entrepreneurship presents readings from the current literature which offer cutting-edge insights into fundamental and critical processes for companies evolving to higher levels of innovativeness and entrepreneurialism.
The book features articles that offer conceptual advances in theory and/or practice, while maintaining a level of readibility, accessability, and applicability for students and executives. The articles come from highly-regarded academic and business-press sources, with particular emphasis on journals typified by Business Horizons, Harvard Business Review, and California Management Review.
Divided into approximately seven thematic sections, with prefatory comments from the author, this collection of articles is a useful resource for companies or courses examining strategic corporate entrepreneurship.
作者簡介
Ted Herbert is Professor of Management at the Crummer Graduate School of Business at Rollins College, USA. He is an active consultant to organizations on strategy and strategy-related issues.
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