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Revenue Management For The Hospitality Industry
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Revenue Management For The Hospitality Industry

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:NT$ 5700 元
優惠價
905130
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介
作者簡介

商品簡介

"This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported invarious news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices."--

作者簡介

David K. Haves, Ph.D., has more than 30 years experience in hospitality management and education. He has taught hospitality management at Purdue University, Texas Tech University, and the University of Houston. His industry experience includes serving as the Managing Owner of a full-service hotel and conference center, and as a professional writer and consultant.
Allisha A. Miller has worked in the hospitality industry in a number of front office management and sales-related roles, most recently as Director of Sales and Marketing (DOSM). Currently, she is a professional writer and simulation developer for hospitality industry clients.

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優惠價:90 5130
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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