Mastering E-business
商品資訊
ISBN13:9780415557870
出版社:Routledge UK
作者:Paul Grefen
出版日:2010/06/24
裝訂/頁數:平裝/208頁
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商品簡介
作者簡介
目次
商品簡介
e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:
Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
Organization – analyzes how organizations and their processes are structured to achieve strategic goals
Architecture – explains the high level design of advanced information systems to describe how e-Business functions
Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT
Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:
Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
Organization – analyzes how organizations and their processes are structured to achieve strategic goals
Architecture – explains the high level design of advanced information systems to describe how e-Business functions
Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT
Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
作者簡介
Paul Grefen is a Professor at the School of Industrial Engineering at Eindhoven University of Technology, the Netherlands. He has a rich background in research in information systems and e-business, cooperating with industry and academia. He has published many international journal and conference papers and several books.
目次
1. Introduction 2. An e-Business Classification Space 3. The BOAT Framework 4. Business Aspect 5. Organization Aspect 6. Architecture Aspect 7. Technology Aspect 8. BOAT as an Analysis Instrument 9. Concluding Remarks
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