滿額折
Contemporary Hospitality and Tourism Management Issues in China and India ─ Today's Dragons and Tigers
商品資訊
ISBN13：9780750668569
出版社：Routledge UK
作者：Stephen Ball; Susan Horner; Kevin Nield
出版日：2007/08/10
裝訂／頁數：平裝／216頁
規格：24.6cm*18.9cm (高/寬)
定價
：NT$ 4159 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
商品簡介
商品簡介
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.
Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
- The only textbook that deals with the changing tourism and hospitality issues in China and India
- Theoretical and applied information on hospitality management and tourism development in these emerging markets
- Case studies offer real-life application of theories; exercises and discussion points are included
Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
- The only textbook that deals with the changing tourism and hospitality issues in China and India
- Theoretical and applied information on hospitality management and tourism development in these emerging markets
- Case studies offer real-life application of theories; exercises and discussion points are included
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