商品簡介
Examines consumer decision making on products and services of variable quality at the level of retail markets and at the level of the individual consumer. Addresses issues of quality, consumption experience, and willingness-to-pay, as exhibited by consumers, and how these affect the decision-making process; and contends that this examination of the individual must form the basis of a new theory of consumption. Contributions of economists from the classical period to the work of John Muellbauer are analyzed, and the nature of the Houthakker constraint is examined in detail. Wadman is affiliated with the University of North Carolina-Wilmington. Annotation c. Book News, Inc., Portland, OR (booknews.com)
