Corporate Community Involvement ─ The Definitive Guide to Maximizing Your Business' Societal Engagement

For individuals who are involved in corporate community involvement, Lakin, who works in corporate communications and global community involvement, and Scheubel, a consultant, trainer, and coach who has worked in global community involvement, provide a guide to strategic community involvement. Addressing these partnerships, which are between a company and governments or nongovernmental organizations in their communities, and their societal impact and business benefits, they detail how to conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs; partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges. Chapters incorporate interviews with practitioners and examples from companies around the world. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)