商品簡介
For individuals who are involved in corporate community involvement, Lakin, who works in corporate communications and global community involvement, and Scheubel, a consultant, trainer, and coach who has worked in global community involvement, provide a guide to strategic community involvement. Addressing these partnerships, which are between a company and governments or nongovernmental organizations in their communities, and their societal impact and business benefits, they detail how to conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs; partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges. Chapters incorporate interviews with practitioners and examples from companies around the world. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Veronica Scheubel developed and managed Nokia's global community involvement program in more than 20 countries. Now a consultant, she is also Senior Associate of The Partnering Initiative at the International Business Leaders Forum. Nick Lakin set up the global community involvement practice at E.ON. He is currently Vice President, Marketplace & Community, at E.ON AG.
