Contemporary Color ─ Theory & Use

Contemporary Color is back with a beautifully produced and lavishly illustrated second edition! Combining a solid grounding in traditional color theory with a thorough exploration of effective color use in digital applications and 3D design work, this introduction to contemporary color is a must have for all art students. Written by a leading design educator and artist whose work is widely exhibited, this text features a balanced examination of essential theory and its practical application using today's cutting-edge technology. Contemporary Color, Second Edition, covers a wide range of topics, including all the basics on color theory, while also examining the latest on digital color, 3D design, and variations in color across nations and cultures. To complement this inclusive content, the text features thought-provoking discussions of the psychological impact of color, the future of color, creativity, and best practices for students and working artists. A rich collection of vivid images, drawn from both classical and contemporary artists, rounds out the text with powerful examples to illustrate applied color theory in all of its dazzling diversity.

Features:

-Goes beyond basic theory to present a comprehensive picture of color that encompasses science, fine art, design, and digital applications.

-The author's clear, engaging writing style and inclusion of anecdotes drawn from his own successful career as a teacher and artist make even complex, challenging material accessible, interesting, and meaningful for students uwithout skimping on depth or detail.

-Covers a wide range of topics effectively, from the history of color theory to such contemporary issues as digital color, three-dimensional aspects of color, brand identity, color psychology, and the latest technology.

-A brand new chapter on Global Color explores color variation across cultural, ethnic, and national boundaries, while helping students understand color and its political, cultural, and religious implications.

-An extensive library of contemporary and traditional images drawn from painting, photography, architecture, and sculpture u as well as carefully crafted diagrams and charts u illustrate key concepts in a vivid, memorable way, making it easier for students to master the material and discover inspiration for their own work.

Steven Bleicher is a tenured professor in the Visual Arts Department at Coastal Carolina University. After receiving his B.F.A. and M.F.A. from Pratt Institute, Professor Bleicher worked and taught at the New York Studio School of Drawing, Painting and Sculpture; the State University of New York; Brooklyn College; and Marian College. He also served as a senior faculty member in the Arts and Humanities Program at the Art Institute of Fort Lauderdale and was assistant dean of the School of Art and Design at the Fashion Institute of Technology. In addition to teaching, Professor Bleicher is active as a visiting lecturer and consultant on color psychology for clients including Staples, Inc., and the University of North Florida. He is also an accomplished artist whose work is included in many major collections and has been widely exhibited in numerous solo and group exhibitions both nationally and internationally.