商品簡介
Mark Stevens is the best friend of anyone with a product or service to sell who wants to use marketing as a basis for growing the business. What he provides both entrepreneurs and Fortune 500 types is a hard-nosed, "prove it to me" program that demands accountability for every dollar spent on marketing so that it brings in more revenue or customers, preferably both. Use his program and you won't be throwing money out the window.
作者簡介
Mark Stevens is president of MSCO, one of the nation's leading experts in ROI-based marketing and the creator of the Extreme Marketing process.
