Exploring Electronic Media: Chronicles And Challenges

Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.

• Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject

• Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media

• Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape

• Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems

• Considers the future and great potential in this ever-changing field.

Steven D. Anderson is Professor in the School of Media Arts and Design at James Madison University where he conducts courses in electronic media technologies.

Louis A. Day is an alumni Professor in Louisiana State University’s Manship School of Mass Communication.

W. Lawrence Patrick is President of Patrick Communications, LLC, a leading media investment banking and brokerage firm as well as owner of Legend Communications, a 16-station radio group.