"This book encourages readers to ask some straightforward questions about the direction of agricultural communication programs."
--Robin Shepard, University of Wisconsin, Madison in Journal of Applied Communications, Volume 84, No.4, 2000
Although written primarily for agricultural communications and journalism students, these quotes point out that this practical applied text will satisfy both students and the academic community. Now in its second printing, this popular book fills a void in teaching materials for agricultural communications. Through presentation of historical information, the book provides readers with a snapshot of agricultural communications at the beginning of the 21st century, including the impact of the "information age" on agricultural communications. In addition, the textbook offers unique elements presented specifically to spur discussion on where agricultural communications has been and where it’s headed.
Now available in paperback at a reduced cost, the text includes "hands-on" observations from agricultural communications professionals. Their insightful perspectives are scattered throughout the textbook. In addition, discussion issues and questions about agricultural communications appear throughout the book, engaging the reader in pertinent issues of this discipline.
Terry Meisenbach is the director of Communication and Information Access at USDA-CSREES/CTDE in Washington, D.C. His professional experience includes 18 years as an agricultural communications professor and publications coordinator at the University of Nebraska-Lincoln, where he is completing a doctorate in vocational and adult education, with emphasis on distance learning and minority audiences.
Mark Tucker holds a doctorate in rural sociology from Ohio State University. He has worked in agricultural communications and agricultural journalism teaching programs at Texas Tech University and the University of Missouri-Columbia and has served as an agricultural publications editor for Ohio State University Extension. Dr. Tucker is an assistant professor of agricultural communications at Ohio State University.
Acknowledgments.
Chapter 1 Agricultural Communications Across the Ages.
Chapter 2 The New Age of Agriculture.
Chapter 3 The Age of Choice.
Chapter 4 The Age of Discovery: Research in Agricultural Communications.
Chapter 5 Nexus of Ideas.
Appendix.
References.
Index
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
