商品簡介
Provides detailed coverage of the meeting and convention industry and careers available in it, types of meetings, how to plan programs, selecting sites, preparation of meeting materials, the management of reservations and registration, food and beverage, transportation and more. Every chapter includes learning objectives, questions and student activities. Along with charts and graphs, it offers numerous checklists to help organize and plan successful meetings.
目次
Are You a Meeting Planner?.
Who Meets?.
Purposes and Types of Meetings.
Planning the Meeting Program.
Site Selection.
Property Selection.
Marketing Your Meeting.
Meeting Materials.
Reservations, Registrations, and Participant Services.
Meeting in Progress.
Food and Beverage Service.
Transportation and Free-Time Activities.
Evaluation and Follow-Up.
Appendix.
Index.
