商品簡介
Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.
作者簡介
Steven S. Raab and Gregory Matusky are the authors of The Blueprint For Franchising A Business, published by Wiley.
目次
Franchising in Today's Economy.
The Rise of a Marketing System.
Evaluating Yourself as a Franchisor.
Is your Business Franchisable?
The Five Factors for Franchise Success.
The Rewards of Franchising.
The Disadvantages of Franchising.
Structuring your Franchise--An Overview.
Defining your Franchise Offering: Some Basic Elements.
What Obligations to Assume: The Franchisor as Servant.
Controlling your Franchise System.
Selling your Franchise.
One Last Look at Legalities.
Selected Management Issues.
