滿額折
Communication - Leading 08.08
商品資訊
ISBN13：9781841123646
出版社：John Wiley & Sons Inc
作者：Cartwright
出版日：2001/12/13
裝訂／頁數：平裝／118頁
商品簡介
作者簡介
目次
商品簡介
Fast track route to mastering all aspects of successful communication
Covers the key areas of communication, from knowing your audience to understanding body language, and from building networks of contacts to using stories
Examples and lessons from benchmark businesses, including American Express and The Body Shop and ideas from the smartest thinkers, including Naomi Klein, Richard Lewis and Frances Cairncross
Includes a glossary of key concepts and a comprehensive resources guide
Roger Cartwright is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.
Covers the key areas of communication, from knowing your audience to understanding body language, and from building networks of contacts to using stories
Examples and lessons from benchmark businesses, including American Express and The Body Shop and ideas from the smartest thinkers, including Naomi Klein, Richard Lewis and Frances Cairncross
Includes a glossary of key concepts and a comprehensive resources guide
Roger Cartwright is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.
作者簡介
ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.
目次
Introduction to Express Exec
Introduction to Communication
What is Communication?
The Evolution of Communication
The E-Dimension of Communication
The Global Dimension of Communication
The State of the Art in Communication
In Practice: Communication Success Stories
Key Communication Concepts and Thinkers
Communication Resources
Ten Steps to Making Communication Work
Frequently Asked Questions (FAQs)
Index
Introduction to Communication
What is Communication?
The Evolution of Communication
The E-Dimension of Communication
The Global Dimension of Communication
The State of the Art in Communication
In Practice: Communication Success Stories
Key Communication Concepts and Thinkers
Communication Resources
Ten Steps to Making Communication Work
Frequently Asked Questions (FAQs)
Index
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