滿額折
Critical Corporate Communications - A Best Practice Blueprint
商品資訊
ISBN13：9780470847633
出版社：John Wiley & Sons Inc
作者：Langford-Wood
出版日：2002/09/27
裝訂／頁數：平裝／192頁
商品簡介
作者簡介
目次
商品簡介
Critical Corporate Communications :A Best Practice Blueprint
Naomi Langford-Wood and Brian Salter
A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.
Author:
Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.
Readership:
Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.
ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002
Naomi Langford-Wood and Brian Salter
A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.
Author:
Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.
Readership:
Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.
ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002
作者簡介
Brian spent many years as a professional broadcaster and presenter with the BBC World Service and Radio 4. He was also head of communications at the Institute of Directors (IOD). Naomi is a serial entrepreneur and business writer. They are both founders of the Association of eBusiness Professionals, as well as Fellows of the Royal Society of Arts Manufacturers (RSA) and the IOD. They have co-written over 15 books and are much in demand as public speakers.
目次
Series Foreword by Digby Jones.
About the Authors.
Acknowledgements.
Introduction.
One: What's It All About?-Communications and Language.
Mind your language.
Two: The Board.
The chairman who chose what not to communicate.
Three: Internal Communications.
Human remains.
A typical employee survey.
Strategising your communications.
Don't shoot the messenger.
Shhh! Keep it quiet.
Causes of ineffective communications.
The cultural divide.
How good a communicator are you?
Four: SWOT Analysis.
Strengths.
Weaknesses.
Opportunities.
Threats.
Five: External Audiences.
Customers and clients.
Suppliers.
Owners and shareholders.
Corporate affairs.
Community relations.
The media.
Six: Crisis Communications.
How Camelot's numbers finally came up.
Coping with a crisis - or a scandal.
Seven: Means of Communication.
Ways and means.
Events.
Telecommunications.
Print.
Eight: Electronic Communication.
E-mail.
Bulletin boards.
Intranets and extranets.
Nine: Communication Audits.
Extracts from communication audits 156.
Ten Sounding Off.
Index.
About the Authors.
Acknowledgements.
Introduction.
One: What's It All About?-Communications and Language.
Mind your language.
Two: The Board.
The chairman who chose what not to communicate.
Three: Internal Communications.
Human remains.
A typical employee survey.
Strategising your communications.
Don't shoot the messenger.
Shhh! Keep it quiet.
Causes of ineffective communications.
The cultural divide.
How good a communicator are you?
Four: SWOT Analysis.
Strengths.
Weaknesses.
Opportunities.
Threats.
Five: External Audiences.
Customers and clients.
Suppliers.
Owners and shareholders.
Corporate affairs.
Community relations.
The media.
Six: Crisis Communications.
How Camelot's numbers finally came up.
Coping with a crisis - or a scandal.
Seven: Means of Communication.
Ways and means.
Events.
Telecommunications.
Print.
Eight: Electronic Communication.
E-mail.
Bulletin boards.
Intranets and extranets.
Nine: Communication Audits.
Extracts from communication audits 156.
Ten Sounding Off.
Index.
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。