FOUNDATIONS OF STRATEGY
商品資訊
ISBN13:9780470971277
出版社:JOHN WILEY & SONS;LTD
作者:GRANT
出版日:2012/02/27
裝訂/頁數:/480頁
定價
:NT$ 1380 元優惠價
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商品簡介
商品簡介
Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound theoretical depth.
Features include:
* 10 chapters that cover all the topics in a typical one semester course
* Chapter on Strategic Implementation focusing on strategy in practice
* Integration of the not-for-profit sector
* Opening and Closing Chapter Cases covering a range of real world, global examples
* Case Insight Boxes throughout the chapter and Key Concepts in the margin
* Video case Studies relating to each case
Instructors will find extensive teaching materials such as an Instructor’s Manual including Case Teaching Notes, a Test Bank and PowerPoint slides at www.foundationsofstrategy.com
The website also features extra, longer Case Studies written by Robert Grant as well as Case Video Clips with accompanying questions to use in class. Information is also included on the Simulation available to accompany this text.
Students have access to the entire text as an interactive e-book with embedded video clips for each case study, glossary flash cards and self test questions to check understanding.
Features include:
* 10 chapters that cover all the topics in a typical one semester course
* Chapter on Strategic Implementation focusing on strategy in practice
* Integration of the not-for-profit sector
* Opening and Closing Chapter Cases covering a range of real world, global examples
* Case Insight Boxes throughout the chapter and Key Concepts in the margin
* Video case Studies relating to each case
* A Strategy Simulation for use in teaching
* Students have access to the entire text as an interactive e-book with embedded video clips for each case study, glossary flash cards and self test questions to check understanding
* Accompanying website - www.foundationsofstrategy.com
Features include:
* 10 chapters that cover all the topics in a typical one semester course
* Chapter on Strategic Implementation focusing on strategy in practice
* Integration of the not-for-profit sector
* Opening and Closing Chapter Cases covering a range of real world, global examples
* Case Insight Boxes throughout the chapter and Key Concepts in the margin
* Video case Studies relating to each case
Instructors will find extensive teaching materials such as an Instructor’s Manual including Case Teaching Notes, a Test Bank and PowerPoint slides at www.foundationsofstrategy.com
The website also features extra, longer Case Studies written by Robert Grant as well as Case Video Clips with accompanying questions to use in class. Information is also included on the Simulation available to accompany this text.
Students have access to the entire text as an interactive e-book with embedded video clips for each case study, glossary flash cards and self test questions to check understanding.
Features include:
* 10 chapters that cover all the topics in a typical one semester course
* Chapter on Strategic Implementation focusing on strategy in practice
* Integration of the not-for-profit sector
* Opening and Closing Chapter Cases covering a range of real world, global examples
* Case Insight Boxes throughout the chapter and Key Concepts in the margin
* Video case Studies relating to each case
* A Strategy Simulation for use in teaching
* Students have access to the entire text as an interactive e-book with embedded video clips for each case study, glossary flash cards and self test questions to check understanding
* Accompanying website - www.foundationsofstrategy.com
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