滿額折
The Name Of The Game: The Business Of Sports
商品資訊
ISBN13：9780471594239
出版社：John Wiley & Sons Inc
作者：Gorman
出版日：1994/03/02
裝訂／頁數：平裝／296頁
商品簡介
作者簡介
目次
商品簡介
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.
作者簡介
Jerry Gorman is the author of The Name of the Game: The Business of Sports, published by Wiley.
Kirk Calhoun is the author of The Name of the Game: The Business of Sports, published by Wiley.
目次
ROOTS OF THE SPORTS BUSINESS, OR HOW WE GOT TO WHERE WE ARE TODAY.
Baseball.
Football.
The Second Generation.
The Legacy.
WHAT PAYS THE BILLS?.
TV 1--Birth of a Giant.
TV 2--Growth to Success and Trouble.
Radio, First and Always.
Through the Turnstiles.
While the Games Play On.
Far from the Madding Crowd.
WHERE THE MONEY GOES.
Star Struck.
Building Blocks of Dreams.
The Nuts and Bolts of Sports.
EXPANSION.
Probing the X Factor.
FAN EQUITY.
A Business Lesson.
Bibliography.
Index.
Baseball.
Football.
The Second Generation.
The Legacy.
WHAT PAYS THE BILLS?.
TV 1--Birth of a Giant.
TV 2--Growth to Success and Trouble.
Radio, First and Always.
Through the Turnstiles.
While the Games Play On.
Far from the Madding Crowd.
WHERE THE MONEY GOES.
Star Struck.
Building Blocks of Dreams.
The Nuts and Bolts of Sports.
EXPANSION.
Probing the X Factor.
FAN EQUITY.
A Business Lesson.
Bibliography.
Index.
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