But just how do you identify all the factors that have a significant influence on consumer buying behaviour in a rapidly changing world? And — more importantly — what do you do about them in your own business? Harness the Future shows how to paint a comprehensive picture of your customers by examining trends in nine key areas:
But beyond telling about the way things are and will be, Harness the Future also shows you how to predict and profit from changing consumer behaviour.
Prior to starting her own consulting practice, Shirley Roberts spent fifteen years as a marketer in the packaged goods industry with Colgate-Palmolive, The Borden Company, Nabisco Brands, and Maple Leaf Foods, rising to the director of marketing level. She also spent two years as a senior consultant with Tandem International, a marketing and sales consulting firm. Shirley is a graduate of The Richard Ivey School of Business at the University of Western Ontario. She speaks and writes frequently on the topic of consumer trends.
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