滿額折
The Blackwell Encyclopedic Dictionary Of Marketing
商品資訊
ISBN13：9780631214854
出版社：John Wiley & Sons Inc
作者：Lewis
出版日：1999/03/19
裝訂／頁數：平裝／284頁
商品簡介
作者簡介
商品簡介
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
作者簡介
Barbara R. Lewis is Senior Lecturer in Marketing at the Manchester School of Management, UMIST. She has published widely on marketing issues in the services sector, and her present research activities relate to customer care and service quality, and consumer behavior in the services sector.
Dale Littler is Professor of Marketing at the Manchester School of Management, UMIST. He has published extensively on various aspects of strategic marketing and new product development and his current research is focused on customer behavior towards innovative products and services.
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