Corporate Vices - What'S Gone Wrong With Business?

Corporate Vices uncovers the real performance gap in modern corporations between good business practice that builds companies, and bad corporate habits that eventually bring them down. It builds a detailed picture of how wayward corporations often try too hard, think too little, and forget too much. And it offers a sharp contrast with companies, large and small, that are good businesses, and how they manage to stay that way.

Looking behind the headlines of spectacular corporate disasters, such as Enron and Marconi, as well as corporations that are under pressure and going nowhere, Corporate Vices identifies the common theme of badly run companies, that they fail to realise, or just forget, the importance of business basics, such as productivity, as they explore ever more sophisticated and expensive ways of satisfying other more immediate, like keeping cash profits high to satisfy shareholders - even at the expense of productivity. Corporate Vices explores the complex roots and the story of how corporations have allowed themselves to turn business logic on its head with such ease.

Corporate Vices puts an alternative way of running companies on the table in its many examples of good businesses. These are companies that manage to keep their eye on the ball, even at a price: not achieving corporate glory, turning down the latest technology, and opportunities to enter new markets.

Most of all, Corporate Vices makes it clear how to spot the difference, and then to fix it. It asks the questions, which everyone stuck in a bad company can't seem to answer, like,
* Where did we start to go wrong?
* What does the CEO think he's doing?
* Why can't anyone make a decision any more?
* Whose idea was this merger?

After graduating from Oxford University in 1992, Charles Cohen worked first as a political speechwriter in the House of Commons and then in Public Relations before setting up his first company to provide website content management solutions for large corporations.

In 1998 he developed an idea to create and manage a new digital currency, initially for use on the internet, which he called beenz (as in "been there, done that"). By 2001, beenz.com had raised $90m in venture capital, had offices in 12 countries and there were over five million beenz accounts. beenz.com was sold to Carlson INC mid-2001.

Mr. Cohen is now a non-executive Director of several companies as well as having direct involvement in a number of start-up businesses. He regularly speaks at business and economics conferences on many of the issues raised in this book. In 2002 he was elected a Fellow of the Royal Society of Arts in London and is also an Associate of the New Economics Foundation.

Charles is married with two children and lives in London.

Introduction: Making a Killing.

1 The Wrong Numbers.

2 Controlling Interest.

3 Paying for Talent.

4 Are You Motivated Yet?

5 Advertising Advertising.

6 Shortcuts.

7 Mis-calculated Risks.

8 Big IT.

9 Looking Good.

10 Better Times.

Index.