Warning: May Contain Nuts - Absolutely The First Definitive Rev Of The Incompetent, Inadvertant & Occasionally Illegal World Of Bus In New Millenium
商品資訊
ISBN13:9781841124629
出版社:John Wiley & Sons Inc
作者:Gibbons
出版日:2002/12/03
裝訂/頁數:平裝/224頁
商品簡介
Through a series of droll vignettes, Gibbons takes us on a romp-roaring ride through the next 999 years of corporate mayhem and madness - bad behaviours which affect everyone - from the street sweeper to the CEO in his private jet. Because we're not talking about little blips on a profit and loss statement in a poxy sector of some niche industry.
Business has far more an impact on our daily lives than government or politics. About half of the world's biggest economies are now corporations. From Enron's attempt to bring back the eighties with their excessive greed to Vodafone's loosing millions (that didn't actually exist in the first place) - Gibbons rips into the antics of these once trusted companies. So is it all doom and gloom? Are we destined for failure because of the frolicking these companies get up to - at our expense!? Are there any lessons or optimistic quick turn-around plans of action that Gibbons can share with us? Not really. But Warning: May Contain Nuts makes for some highly entertaining reading. And for the clever among us the lessons are implied. Just don't be daft.
作者簡介
He has since written several million (it seems) journalistic pieces and five business books, including If You Want to Make God Really Laugh, Show Him Your Business Plan, Chronicles From the Planet Business and Dream Merchants and Howboys. He is much in demand as the Stella Artois ('Reassuringly Expensive') of the international business speaking circuit.
He remains fascinated by brands and branding. On leaving his position as the Anna Kournikova of CEOs, he addressed his last business ambition - to create, from scratch, overnight, a world-wide consumer brand. His chosen field is gourmet organic coffee. His plan is alive and well, but 1648 overnights behind schedule.
目次
Mediocre, Sad and Cheating: The Ascent of Man.
How Many Tears.
Reflections from Tibet.
Wisdom from the Little Red (Business) Book.
Viva El Gato.
The Return of El Gato.
Zero Tolerance? Make My Day.
An Apple a Day.
Have it Your Way.
Yes, We Have No Bananas.
What News from the Rialto?
Jury's Still Out.
Bill and Me -
Such Good Losers.
Midsummer Night Dreams.
Listen Carefully: I Will Say This Only Once.
Be Like Mike.
I'm Dreaming of a ... Green Ketchup?
Lessons from the Golf Pro.
Learning the Hard Way.
When Dilbert was Funny.
Champagne First, Please.
All That Useless Beauty.
Lights Out, Please.
Amazingly Graceless.
R U there? This is 4 U.
Loaves and Fishes.
Hello AOL, Goodbye Oldsmobile.
Dr Who?
Only When I Laugh.
More Stuff, Less Choice.
Remedies for the 'Ohno Moment'.
The Last Post (Office).
The Benefits of S.E.A.L.
The Changing Face of Giants.
No Wonder We are Living Longer.
Rebel Without a Cause.
'I Say, Would You Mind Awfully ...'.
Don't Read This Before Your Chicken Soup.
It's Life, Jim -
But Not As We Know It.
People are Our Greatest Assets (and Other Corporate Lies).
And So it Came to Pass ... Oh No it Didn't.
Danger! Genius at Work.
That Was The Week That Was.
Go On, Surprise Me -
Make My Day.
The Defence Speaks.
Across the Great Divide.
And Now for Something Completely Different.
Index.
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