商品簡介
Why do media companies generate consistently bad financial results?
The media business is shrouded in an aura of mystery that was once reserved for A-list celebrities. These days we know every personal detail about TV, music, and movie stars, but very little about the inner workings of the companies that pay them.
Jonathan Knee, Bruce Greenwald, and Ava Seave say itA's no accident that the CEOs of media conglomerates try to conceal their bottom-line performance with empty catch phrases like A"content is kingA" and A"media convergence.A" The authors show that if you strip away the glamour and buzzwords, these companies have been unable to deliver the returns of an index fund.
Through fresh analysis and revealing case studies, the authors expose the strategic failures underlying this consistently poor performance. They explore some fascinating questions: Have the fastest growing media companies been better or worse investments? Is the Internet the friend or enemy of these businesses? Is there any way to manage them more effectively?
Anyone who wonders what really makes companies like Disney, News Corporation, Viacom, NBC, Universal, and Time Warner tick will appreciate the clearheaded insights in The Myth of the Mogul.
作者簡介
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
