滿額折
New Product Development Managing And Forecasting For Strategic Success
商品資訊
ISBN13：9780471572268
出版社：John Wiley & Sons Inc
作者：Thomas
出版日：1993/10/25
裝訂／頁數：平裝／368頁
商品簡介
目次
商品簡介
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
目次
STRUCTURING NEW PRODUCT DEVELOPMENT.
Why New Product Development?.
Mediating Turbulent Business Environments.
Anticipating Market Acceptance of New Products.
Preparing the Organization for New Product Development.
MANAGING NEW PRODUCT DEVELOPMENT.
The Ongoing Process of New Product Development.
Building a New Product Decision Support System.
NEW PRODUCT DEVELOPMENT AND FORECASTING.
Estimating Market Opportunity for New Products.
New Product Sales Forecasting.
New Product Financial Control.
IMPLEMENTING NEW PRODUCT DEVELOPMENT.
Test Marketing New Products.
Market Entry Decisions.
Launching and Tracking New Product Programs.
Notes.
Indexes.
Why New Product Development?.
Mediating Turbulent Business Environments.
Anticipating Market Acceptance of New Products.
Preparing the Organization for New Product Development.
MANAGING NEW PRODUCT DEVELOPMENT.
The Ongoing Process of New Product Development.
Building a New Product Decision Support System.
NEW PRODUCT DEVELOPMENT AND FORECASTING.
Estimating Market Opportunity for New Products.
New Product Sales Forecasting.
New Product Financial Control.
IMPLEMENTING NEW PRODUCT DEVELOPMENT.
Test Marketing New Products.
Market Entry Decisions.
Launching and Tracking New Product Programs.
Notes.
Indexes.
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